Content marketing is an excellent tactic to bring in new, qualified leads. It’s also a broad term used to describe the sharing of online materials, such as blogs, social media posts, or emails, to garner user interest in a product or service. For real estate agents, content marketing is crucial. Content marketing gets three times
Why writing actionable real estate content is a chore and what you can do about it
October 28, 2018 by
One of the things that separate real estate agents with great online presence from the small town players is actionable real estate content. It only takes a small poking around to notice the mass of real estate websites with no blogs and others with nice designs but really poor blog content quality. Yea, taking time
Real estate analytics firm Terradatum acquires two content startups
March 16, 2018 by
Terradatum, an analytics provider for real estate, has acquired two Schweickart, Inc. companies, called VScreen and OnHoldUSA. VScreen specializes in real estate video content, such as videos made from stitching together a listing’s photos and property data. OnHoldUSA offers voice messaging services used in everything from videos to phone messaging. “Analytics that Terradatum provides through
Make sure your content passes the “strawberry test”
May 15, 2017 by
Anyone who engages in online content marketing needs to ensure they pass the “Strawberry test”, which involves making it inviting, bite-sized and healthful
Here’s what gets content shared on social media
March 24, 2017 by
Key to any internet marketing strategy is the creation of shareable content that will reach far and wide
5 tips for creating real estate videos that have an impact
December 19, 2016 by
Most real estate pros already know the importance of engaging with their audience via blogging and social media, but few have mastered the art of generating compelling video content to share online.
3 ideas to get the most out of Pinterest
October 7, 2016 by
Pinterest might not be as big as Facebook or Twitter, but realtors who avoid it risk losing out. The platform is admittedly more of a niche site than the other social media giants, but when it comes to real estate it’s one that can provide plenty of fresh leads.
Revamping your site for the New Year? Follow these tips
December 29, 2015 by
If you’re looking to spruce up your real estate website for the New Year, you may want to abide by the following advice, courtesy of RISMedia, whose tips are designed to help you take better advantage of your Internet presence
Content marketing, SEO and real estate: a recipe for success
June 26, 2015 by
Gone are the days when several articles in well ranked sites, some directories listings and a site with great content were enough. Content marketing was a trend a few years ago and is not something everyone does, including real estate professionals and real estate companies. This means that it gets harder and harder to make
4 Tips For Effective SEO in the Real Estate Industry
January 17, 2013 by
Working in the real estate industry is hard work. You put in long hours, and you are never guaranteed a paycheck unless you happen to be in the first few years of the business where the agency is subsidizing your pay. Even still, at some point you’ll be expected to produce. Living off of commissions can be done, and there are successes to prove it’s possible, but it takes a dedicated effort and some serious marketing skills to survive out there – especially these days. Welcome to Internet marketing: the final frontier.
