Real Estate Marketing & Beyond

Real Estate Marketing

How to Create Viral Content for Digital Marketing Campaign

By Ben Shepardson | January 18, 2023

Real Estate Marketing

Why Real Estate Agents Must have a Content Marketing Strategy in 2019

By Adrian Fisher | February 27, 2019

Content marketing is an excellent tactic to bring in new, qualified leads. It’s also a broad term used to describe the sharing of online materials, such as blogs, social media posts, or emails, to garner user interest in a product or service. For real estate agents, content marketing is crucial. Content marketing gets three times […]

Advertising, Lead Generation, Real Estate Marketing, Real Estate Resource, Real Estate Technology

Why writing actionable real estate content is a chore and what you can do about it

By Agnes Gaddis | October 28, 2018

One of the things that separate real estate agents with great online presence from the small town players is actionable real estate content. It only takes a small poking around to notice the mass of real estate websites with no blogs and others with nice designs but really poor blog content quality. Yea, taking time […]

Real Estate Marketing, Real Estate Technology

Real estate analytics firm Terradatum acquires two content startups

By Mike Wheatley | March 16, 2018

Terradatum, an analytics provider for real estate, has acquired two Schweickart, Inc. companies, called VScreen and OnHoldUSA. VScreen specializes in real estate video content, such as videos made from stitching together a listing’s photos and property data. OnHoldUSA offers voice messaging services used in everything from videos to phone messaging. “Analytics that Terradatum provides through […]

Real Estate Marketing

Make sure your content passes the "strawberry test"

By Mike Wheatley | May 15, 2017

Anyone who engages in online content marketing needs to ensure they pass the "Strawberry test", which involves making it inviting, bite-sized and healthful

Featured News, Social Media

Here's what gets content shared on social media

By Mike Wheatley | March 24, 2017

Key to any internet marketing strategy is the creation of shareable content that will reach far and wide

Featured News, Real Estate Technology

5 tips for creating real estate videos that have an impact

By Mike Wheatley | December 19, 2016

Most real estate pros already know the importance of engaging with their audience via blogging and social media, but few have mastered the art of generating compelling video content to share online.

Real Estate Technology, Social Media, US Real Estate

3 ideas to get the most out of Pinterest

By Mike Wheatley | October 7, 2016

Pinterest might not be as big as Facebook or Twitter, but realtors who avoid it risk losing out. The platform is admittedly more of a niche site than the other social media giants, but when it comes to real estate it’s one that can provide plenty of fresh leads.

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