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The Rise of the Real Estate Marketing Influencer on Instagram

By Ben Shepardson | June 17, 2019
The real estate industry is fast-paced, and you’ve to stay up-to-date with the trends. If you’re a real estate agent, it’s important to learn the latest marketing techniques and integrate them into your business strategy. Influencer marketing on Instagram has emerged as a powerful marketing tool over the last few years.  In real estate, realtors […]
Instagram, Real Estate Marketing

Using Instagram Real Estate Marketing to Grow Your Business

By Ben Shepardson | February 5, 2019
Using social media to promote your business is an excellent marketing strategy in today's interconnected world. This is especially true if you have your own real estate business. But it's sometimes difficult to know how to use each different platform, as they all have various strengths and weaknesses. Here's how you can use Instagram real […]
Instagram mobile
Instagram, Real Estate Marketing

4 Common Misconceptions Realtors Have About Instagram

By Ben Shepardson | February 23, 2018
Facebook is the dominant channel for real estate marketing. Yet, it’s still possible to make a tremendous splash on Instagram. You just need the right strategy. Or as Hercule Poirot, Agatha Christie’s affable answer to Sherlock Holmes would say, you just need to use “the little gray cells in your brain.” So, fire up those […]
Instagram, Real Estate Marketing

4 Tactics for Growing Your Brand on Instagram

By Guest Author | May 29, 2017
With more than 500 million monthly users, Instagram is a more effective marketing platform compared to Twitter, Facebook and other social media sites because the audience is more engaged
Instagram, Real Estate Marketing

4 Hacks to Squeeze the Most Out of Instagram Stories

By Ben Shepardson | April 28, 2017
Every day there are over four billion posts that are liked on Instagram. That’s a lot of posts. What if you could tap into that, even only a tiny fraction of that massive engagement? Thousands of businesses are doing it. If you do it too, then your brand will catapult to the next level.
Instagram, Real Estate Marketing, Snapchat

Snapchat: A Test of Time in Social Media Marketing

By Ben Shepardson | April 10, 2017
Social media is like a river; it never stays the same. Snapchat took the world by storm. Yet, some pundits say Snapchat will soon go the way of the dinosaur. Their biggest rival, Facebook, looks to make them obsolete.
Instagram, Real Estate Marketing

How to Leverage Instagram Stories to Sell Your Real Estate Brand

By Ben Shepardson | February 27, 2017
A picture may be worth a thousand words, but an entire saga’s worth of pictures in Instagram Stories could prove priceless for real estate professionals.
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