PR expert Marsha Friedman offers 3 tips to boost your brand

In order to be a successful a real estate agent it’s essential to become well known in your local market. Thankfully, public relations expert Marsha Friedman, author of the book Celebritize Yourself, recently provided a few tips on how to do just that

How To Protect Your Business Brand Online

Building and protecting your business brand online is different from building your personal brand. There are many things that need to be considered in order to be legally protected from the very beginning, no matter if you are just starting or you’ve been in the business for a while.

Creative PRide: Newest Wave of Branding for Business

In PR & marketing news, new offerings from digital PR company Pamil Visions show promise for the real estate industry. Creative PRide , a new offering from the company involved branding on a level not always so transparent in our industry. Media exposure is not just about the New York Times covering your story, and integrated efforts are becoming more and more prevalent. What PRide does is optimize for new media strategies.

Are All Those People Really Your Friends?

Throughout history, from pre-language communications to the new social media, connection has been the catalyst for cultural evolution. Connection is about sharing ideas, but in 2011, when advertisers entice us to “like” them on FaceBook, and marketers measure their effectiveness by how many Twitter followers they can acquire, the quality of the connection has been eroded.

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