Real Estate Marketing, Real Estate Technology, Social Media, US Real Estate

Roost - A Home For Your Social Media Campaign

By Anita Cooper | October 18, 2011
As a real estate professional, you are a unique individual. On one hand you’re selling a product - a home - but in reality, at the end of the day, what you are selling is yourself. Your business, and more importantly, your reputation, should be built on trust. One very efficient and cost effective way […]
Industry Technology, Lead Generation, Real Estate Resource, Real Estate Software Apps, US Real Estate

Realtors - Do You Get The Gist?

By Anita Cooper | September 15, 2011
An uncommonly used word, “gist” can be defined to indicate the “main point” about a subject, speech or argument. In law, it’s defined as “the essential point of an action.” What, you might ask, does this have to do with real estate? Nothing, if you consider real estate simply property that’s being sold. However, if […]
Industry Technology, Real Estate, Real Estate Resource, US Real Estate

World Wide Water Cooler - Now Real Estate Pros Can Network Across The Globe

By Anita Cooper | August 23, 2011
You knew it had to happen at some point. Yes, Facebook is the social media giant, and your business as well as other businesses like yours will likely continue to use it, but something had to give. So many interests, coming at you from all directions...it can get a little crazy if you’re in real […]
Real Estate, Real Estate Investing, Real Estate Technology, Residential, Social Media, US Real Estate

Social Media Now Acceptable At Morgan Stanley Smith Barney

By Allison Halliday | May 26, 2011
Since it has become the norm to use social media, many companies have instigated strict policies as to how employees use these networks, or have even forbid their use completely. Unsurprisingly some of the most restrictive policies are amongst Wall Street companies where social networks could be used for insider information. Now Morgan Stanley Smith […]
Featured News, Social Media

Lesson for Would Be Digital Realty Icons: Get It On

By Phil Butler | January 16, 2011
An excursion into the soft underbelly of the online real estate game reveals a surprising find - someone who knows what the hell they are talking about. A chance Twitter encounter uncovers perhaps the real estate world's best company aimed at social interaction, MyTechOpinion. The brainchild and digital baby of Nicole Nicolay, Reggie Nicolay, and Chad Johnson makes other social engaging real estate efforts appear as child's play.
Coaching

Building Business Via Integrated Photo Blogging

By Joe Spake | January 10, 2011
Using the simple digital tools available, professional real estate brokers can reach a far wider audience than many imagine. Almost with the click of a button showing a neighborhood, home, or other point of interest is as easy as snapping a picture. And with integration any photo blog user can show their discoveries to thousands of people across the web. Images are the most powerful tools in an agent's toolbox, why not use them more effectively?

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