Advertising Your Rentals Effectively



Many landlords aren’t very creative when it comes to advertising rentals. When you have a vacancy, it doesn’t need to cost you much to find a new tenant.

How Effective is Your Real Estate Marketing Plan?



Your real estate marketing plan is the single most important piece of your agency

How Realtors Can Make Video Marketing an Asset



Bertie Wooster is one of P.G Wodehouse’s most enduring characters. He was known for his witty banter. Here’s one of his most clever and irreverent exchanges with his uncle.

Homesnap intros Google Ads for agents using its ad platform



Home shopping app Homesnap is debuting advertisements from Google along with its existing capabilities for Facebook, Instagram and Waze. Homesnap’s lead ads capture the contact information of potential clients and other data whenever they click on an ad.

3 Smart Ways to Market to Affluent Buyers



The key to success in real estate is to earn healthy margins. One of the fastest ways to do that is by marketing to affluent buyers. Here are ways you can do that.

10 Ways for Realtors to Advertise on Facebook



William Harris is a digital marketer that understands Facebook. One of his campaigns regularly generates a 500% return on advertising spend (RoAS). The real estate blog Homespotter paid homage to his success on

Real Estate Marketing with Local Google AdWords



Local Google AdWords are a natural fit in your marketing toolbox. Squeeze pages and quality online content are

Promotional items are still an effective way to market your brand



Giveaway promotional items such as branded pens, calendars and stress balls are still an effective way to market your brand, according to a recent survey by the Advertising Specialty Institute. Not only do consumers hold on to these products for several months, they also often pass them on to friends and family, adding to your […]

How to Take Advantage of Pinterest’s New Paid Search



It’s finally happened – after much research and development that included closed trial periods with a lucky few partners, Pinterest has announced its new self-serve paid search service is up and running, ready and waiting for marketers to use it to their advantage.

How virtual staging helps to showcase a home



As every smart real estate agent knows, the best way to sell a home is to make it look as attractive as possible to the most amount of potential buyers.

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