HomeASAP Named a 2017 BizTech Award Winner for Technological Innovation



Real estate technology company, HomeASAP  has been named a 2017 BizTech Award winner by the Jacksonville Business Journal. The awards honor Northeast Florida-based businesses that are on the cutting edge of creating, using and selling technology, that have demonstrated a strong record of innovation and outstanding performance over the past year.

HomeASAP creates software that is used by real estate agents to market themselves online, with emphasis on Facebook. Its suite of applications and services for agents include the Real Estate Agent Directorysm on Facebook, which connects real estate professionals with home buyers, sellers and referral business. HomeASAP’s Directory surpassed 500,000 members earlier this year. Additionally, the company launched Search Alliancesm, a first-of-its-kind cooperative marketing platform that enables agents to create their own national consumer home search marketplace to compete effectively with property portals like Zillow and Trulia. Search Alliance works by networking thousands of individual agent IDX Home Search sites which HomeASAP provides participating agents.

“We’re honored to be recognized by the Jacksonville Business Journal for our innovation and technological achievements,” said Chief Product Officer, David Murphy, who accepted the award on behalf of the firm. “It’s a testament to our team, and well-deserved. We’re aggregating data between 180 MLSs (Multiple Listing Services) representing over 90 percent of the listings in the country. We have also spent considerable time developing, testing and refining our user-interface so that it’s extremely easy-to-use and provides an exceptional user experience demanded by today’s consumers.”

“We’re attempting to disrupt the industry,” Murphy added. “Agents have talked about creating a platform like this for a long time, but no-one had figured out how to do it until now. Zillow went the direction of trying to circumvent real estate agents. We are re-empowering them.”

Other notable technological features and market differentiators for Search Alliance include:

• The accuracy of its MLS data and speed of data delivery.
• Its elegant user-interface, which supports thousands of agent IDX websites while maintaining a consistent user-experience.
• Innovative technology that enables agents to overcome the geographic search boundaries of their local MLSs and provide their consumers a national MLS search capability.
• Leverages the collective marketing firepower of thousands of agents, making it possible for individual agents to compete with portals for consumer attraction.
• Lowers traffic and lead generation costs by optimizing the agent’s marketing spend using a bid auction system to deliver targeted, high-quality consumer traffic.

HomeASAP is rolling out Search Alliance to real estate agents nationwide. There is no cost to join.

HomeASAP was recognized as one Northeast Florida’s fastest-growing companies in 2017 based upon its average annual growth rate across all industries over the past 3 years. In addition to Search Alliance and The Real Estate Agent Directory, HomeASAP also provides real estate professionals with Facebook marketing services for content management, lead capture, advertising, and referrals under the names, Page Engagesm, Dream Sweepssm,TurnKey Suitesm, Agent Advantagesm and Real Estate Agent Referralssm.

For more information, please visit HomeASAP or connect with HomeASAP on one of its social channels.

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