Advertising, US Real Estate

Have a New Real Estate Website? Start Getting Instant Results Today

By Joe Heath | October 19, 2012
So you’ve just started a real estate website and want to start generating leads right away. As you know, search engine optimization is a long-term process that will boost your site’s authority over time, but not immediately. So what’s the best way to start getting an initial return on your web investment?
Social Media, US Real Estate

Facebook Collections Paves the Way For Social Commerce

By Joe Heath | October 10, 2012
Just when you thought we’ve reached the height of the social media craze, Facebook is continuing to work on its latest development in social commerce. Through a platform they’re calling Facebook Collections, users will not only be able to “like” a certain item that brands and retail companies share through images on their Facebook Page, […]
Advertising, US Real Estate

Wisconsin's Shorewest Realty Shows Up On Radar - Others Don't

By Phil Butler | October 9, 2012
"Pulling out the stops", sometimes that's what it takes to break ahead of the competition. This morning an article over at Inman News tweaked my interest in a real estate company that may just be pulling those proverbial bonds of convention. Wisconsin based Shorewest Realtors not only released a cutting edge new website, but went to TV advertising to tell about it.
Social Media, US Real Estate

Proper Social Media Strategy: Less About When, More About How Often

By Joe Heath | October 2, 2012
Social media platforms such as Facebook and Twitter are tools that you simply must use in today’s tech-driven world. How we get news updates, stay in touch with people around us, and share up-to-the-minute information is all broadcasted through our social media accounts, and the number of potential home buyers you can reach through such networking services can certainly help grow your real estate business.
Lead Generation, US Real Estate

5 Ways to Jump Start Your Online Lead Generation

By Guest Author | September 27, 2012
1.Relevant and useful content The success of your generating leads online is dictated by your website and the content and information your web pages are comprised of. It’s often easier to produce a website with content that you think should be included. But this is not the right strategy. The better approach is to always […]
Advertising, US Real Estate

Zillow® Set to Launch National TV Commercials

By Joe Heath | September 19, 2012
Consumers in the market for a new home will now be reminded to conduct their home search using Zillow® while watching national television channels such as ABC Family, HGTV, CNN, and the Travel Channel.
SEO, US Real Estate

Real Estate SEO the Wrong Way

By Joe Heath | September 5, 2012
Every real estate agent wants to be at the top of a Google search. Perhaps you are familiar with S.E.O. basics such as keyword placement, Meta tags, anchor text, and the importance of blogging, but are you aware of the optimization techniques that will actually hurt your real estate web site more than help it?
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