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Google
Google Introduces New Enhanced Conversions for Leads
By
Mihaela Lica Butler
| March 8, 2022
Google
Google Ads Strategies for Real Estate Agencies
By
Mihaela Lica Butler
| March 3, 2022
Marketers from all industries favor Google Ads because of their broad reach. For example, real estate agents could use them to promote listings on Google Search, YouTube, and other sites across the web.
Google
Google Drops FLoC, Pivots Towards Topics and FLEDGE
By
Mihaela Lica Butler
| February 3, 2022
Last week Google dropped FLoC (Federated Learning of Cohorts) - a controversial technology Google planned as part of the Privacy Sandbox initiative. FLoC was supposed to give advertisers the means of targeting ads without exposing details on individual users by clustering them into groups based on their browsing activity. But FLoC triggered powerful opposition from […]
Google
Essential Google Updates You Must Know at the Beginning of 2022
By
Mihaela Lica Butler
| January 24, 2022
Google will phase out third-party cookies in the Chrome browser by mid-2023. Google rolled out the indexifembedded robots tag, giving webmasters more control over when their content is indexed.
Google
Why Real Estate Agencies Should Consider Page Rank
By
Ben Shepardson
| December 9, 2021
Marketing your real estate company involves so many different factors. Digital marketing alone, which is one of the primary methods for business marketing today, is complex and complicated. How one goes about doing this is a comprehensive task. As a result, many realtors choose to focus on just one or two specific goals when it […]
Google
Google Local Pack Tips for Real Estate Agents
By
Mihaela Lica Butler
| September 21, 2021
Local search SEO for real estate agents can offer significant advantages over the competition once they unlock Google Local Pack's secrets and follow Google's SEO rules. Leveraging onsite and offsite SEO can boost your search engine rankings and your position in the Google local pack - the first-page section of the search results showing you local businesses […]
Google
,
Real Estate Marketing
Google to block targeted ads based on ZIP codes and demographics
By
Mike Wheatley
| June 17, 2020
Internet search giant Google has announced new polices for advertisers that will prevent them from targeting or excluding ads for housing, employment and credit based on ZIP codes and demographics. The new policies are meant to prevent housing discrimination, Google said. They’re an expansion of existing policies that prevent advertisers from targeting ads based on […]
Google
,
Real Estate Marketing
12 Best Real Estate Marketing Strategies & Tools for Agents
By
Dileep Thekkethil
| February 5, 2020
Today, many people view real estate as the best investment option for an array of reasons like the higher returns that it provides and its predictable cash-flow. This certainly is good news for real estate agents. However, with ever-growing popularity, one of the challenges that real estate agents face is increasing competition. Keeping in mind […]
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