Internet search giant Google has announced new polices for advertisers that will prevent them from targeting or excluding ads for housing, employment and credit based on ZIP codes and demographics. The new policies are meant to prevent housing discrimination, Google said. They’re an expansion of existing policies that prevent advertisers from targeting ads based on […]
12 Best Real Estate Marketing Strategies & Tools for Agents
February 5, 2020 by
Today, many people view real estate as the best investment option for an array of reasons like the higher returns that it provides and its predictable cash-flow. This certainly is good news for real estate agents. However, with ever-growing popularity, one of the challenges that real estate agents face is increasing competition. Keeping in mind […]
8 Innovative Ways to use Google Hangouts for Realtors
December 5, 2019 by
Most real estate customers are now online. A 2018 report by the National Association of REALTORS® says 44 percent of homebuyers looked for properties online first. This necessitates a change in marketing strategies for real estate businesses. If you are in this industry, you have to stay on the lookout for the latest tech trends […]
3 Commercial Real Estate SEO Tips to Drive More Traffic, Leads, and Sales
June 22, 2019 by
The High Tech Commercial Real Estate Agent Do you ever wonder how easy the commercial real estate business would be if you could sit behind a desk and leads would casually contact you via web, phone call, or messaging? Gone are the days of door-knocking, cold calling and sending out mailers, so read on. […]
Google pledges $1 billion to ease San Francisco’s affordable housing problem
June 19, 2019 by
Google this week announced a grand plan to try and help ease San Francisco’s housing problem, saying it’s setting aside $1 billion to build 20,000 homes in the region in the next ten years. Google’s plans come as it and other technology firms face criticism for contributing to the soaring costs of housing in the […]
Homesnap Introduces Homesnap Pro+ Tool To Help Agents With Google My Business Profiles
November 14, 2018 by
Homesnap, the market-leading national home search platform that provides real-time MLS data to consumers and a mobile productivity tool for agents, today announced the release of Homesnap Pro+, a tool that helps real estate agents set up and manage their Google My Business Profile, a task that has often been challenging for agents. Homesnap Pro+ […]
How to Effectively Use Google for Real Estate Sales
May 10, 2018 by
When you type “Homes for Sale in CITY” into Google, most likely Zillow, Realtor, and Trulia will appear at the top of the results page, not a local real estate agency.
How to Use Google+ for Real Estate Marketing
April 26, 2018 by
As a tool for helping market your real estate business, social media is one of the strongest tools there is. However, when most people think “social media”,
Real Estate Marketing with Local Google AdWords
February 16, 2018 by
Local Google AdWords are a natural fit in your marketing toolbox. Squeeze pages and quality online content are
Competitive Marketing Through Google Adwords
October 10, 2017 by
If you’re using Google Adwords to market your business, you’re in good company. Too much company, perhaps. As if the visibility for a Page 1 search listing weren’t stiff enough, businesses
