Google AI updates: Bard and New AI Features in Search

By Ben Shepardson | February 14, 2023
Artificial intelligence is one of the fastest-growing fields of research today and one that has already been used to great effect in dozens of different industries and business sectors. This includes the world of real estate, where machine learning and smart algorithms are being used for predicting market movements, whether property owners are likely to […]

How to Use Google Trends for Real Estate Websites

By RealtyBiz News | December 28, 2022
If you're a real estate professional, you know how important it is to maintain an attractive real estate website. A good real estate blog, for example, helps establish you as a trusted authority and provides support for your marketing efforts in attracting new clients. In the end, the better content you have available on your […]
Pay Per Click Advertising

The Value of Pay Per Click Campaigns in Real Estate

By Ben Shepardson | November 21, 2022
With the rise of digital marketing and social media, Pay Per Click (PPC) campaigns have become an important part of any online strategy for real estate businesses. PPC is a form of online advertising where a business pays a specific amount every time someone clicks on their ad. In this blog post, we'll be discussing […]
Google Adsense

Google AdSense - How to Use It on Your Real Estate Blog

By Ben Shepardson | September 29, 2022
Your real estate blog is one of the greatest marketing tools you have at your disposal. A high-quality blog that hosts great content helps lead to conversions as part of your marketing funnel, turning leads into clients. Naturally, you invest a lot of resources into your blog. But did you know that your blog site […]

How the YMYL Change Will Affect Real Estate Bloggers

By Ben Shepardson | September 26, 2022
There are no two ways about it - being a successful real estate professional means marketing yourself and your services. Today, that means cultivating a strong and effective online presence, as almost all house hunters begin their search efforts online, according to the National Association of Realtors. In other words, you need to create well-crafted […]
organic backlinks
Google, Real Estate Marketing

How to Get Organic Backlinks for Your Real Estate Site

By Ben Shepardson | July 28, 2022
Like just about any other business, a real estate agency relies heavily on online activity and quite frankly organic backlinks. Both potential buyers and sellers spend lots of time online researching properties, after all! In other words, your real estate website needs to be optimized so that when prospective new clients Google what they’re looking […]
real estate retargeting home sales
Google, Real Estate Marketing

How Retargeting Can Help You Sell More Homes

By Ben Shepardson | July 27, 2022
Though retargeting is a useful tool for many types of businesses, it's particularly strong when it comes to real estate. Real estate requires serious buyers who are able to make a purchase in the near future – and that's exactly what Google's real estate retargeting campaign does. By reminding users of your business, you can […]
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