Essential Google Updates You Must Know at the Beginning of 2022

Google will phase out third-party cookies in the Chrome browser by mid-2023.
Google rolled out the indexifembedded robots tag, giving webmasters more control over when their content is indexed.

Why Real Estate Agencies Should Consider Page Rank

Marketing your real estate company involves so many different factors. Digital marketing alone, which is one of the primary methods for business marketing today, is complex and complicated. How one goes about doing this is a comprehensive task. As a result, many realtors choose to focus on just one or two specific goals when it

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Google Local Pack Tips for Real Estate Agents

Local search SEO for real estate agents can offer significant advantages over the competition once they unlock Google Local Pack’s secrets and follow Google’s SEO rules.    Leveraging onsite and offsite SEO can boost your search engine rankings and your position in the Google local pack – the first-page section of the search results showing you local businesses

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Google to block targeted ads based on ZIP codes and demographics

Internet search giant Google has announced new polices for advertisers that will prevent them from targeting or excluding ads for housing, employment and credit based on ZIP codes and demographics. The new policies are meant to prevent housing discrimination, Google said. They’re an expansion of existing policies that prevent advertisers from targeting ads based on

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12 Best Real Estate Marketing Strategies & Tools for Agents

Today, many people view real estate as the best investment option for an array of reasons like the higher returns that it provides and its predictable cash-flow. This certainly is good news for real estate agents. However, with ever-growing popularity, one of the challenges that real estate agents face is increasing competition. Keeping in mind

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8 Innovative Ways to use Google Hangouts for Realtors

Most real estate customers are now online. A 2018 report by the National Association of REALTORS® says 44 percent of homebuyers looked for properties online first. This necessitates a change in marketing strategies for real estate businesses. If you are in this industry, you have to stay on the lookout for the latest tech trends

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3 Commercial Real Estate SEO Tips to Drive More Traffic, Leads, and Sales

   The High Tech Commercial Real Estate Agent Real estate SEO tips vary widely. Some sites are all about generating traffic and ranking for certain keywords, but there are others that are more involved and concentrate on improving your website and online presence. If you’re not familiar with these kinds of businesses, you might be

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Google pledges $1 billion to ease San Francisco’s affordable housing problem

Google this week announced a grand plan to try and help ease San Francisco’s housing problem, saying it’s setting aside $1 billion to build 20,000 homes in the region in the next ten years. Google’s plans come as it and other technology firms face criticism for contributing to the soaring costs of housing in the

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Homesnap Introduces Homesnap Pro+ Tool To Help Agents With Google My Business Profiles

Homesnap, the market-leading national home search platform that provides real-time MLS data to consumers and a mobile productivity tool for agents, today announced the release of Homesnap Pro+, a tool that helps real estate agents set up and manage their Google My Business Profile, a task that has often been challenging for agents. Homesnap Pro+

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How to Effectively Use Google for Real Estate Sales

When you type “Homes for Sale in CITY” into Google, most likely Zillow, Realtor, and Trulia will appear at the top of the results page, not a local real estate agency.

RealtyBizNews: Real Estate Marketing & Beyond