Real Estate Marketing & Beyond

Google

Google My Business to Relaunch as Google Business Profile

By Mihaela Lica Butler | April 6, 2022

Enhanced Conversions for Leads

Google

Google Introduces New Enhanced Conversions for Leads

By Mihaela Lica Butler | March 8, 2022

With enhanced conversions for leads, you can set up your offline lead measurement through the Google Ads or Google Tag Manager interface.

Google ads strategies for real estate agencies.

Google

Google Ads Strategies for Real Estate Agencies

By Mihaela Lica Butler | March 3, 2022

Marketers from all industries favor Google Ads because of their broad reach. For example, real estate agents could use them to promote listings on Google Search, YouTube, and other sites across the web.

Google Drops FLoC, Pivots Towards Topics and FLEDGE

Google

Google Drops FLoC, Pivots Towards Topics and FLEDGE

By Mihaela Lica Butler | February 3, 2022

Last week Google dropped FLoC (Federated Learning of Cohorts) - a controversial technology Google planned as part of the Privacy Sandbox initiative. FLoC was supposed to give advertisers the means of targeting ads without exposing details on individual users by clustering them into groups based on their browsing activity. But FLoC triggered powerful opposition from […]

Essential Google Updates You Must Know at the Beginning of 2022

Google

Essential Google Updates You Must Know at the Beginning of 2022

By Mihaela Lica Butler | January 24, 2022

Google will phase out third-party cookies in the Chrome browser by mid-2023. Google rolled out the indexifembedded robots tag, giving webmasters more control over when their content is indexed.

Google

Why Real Estate Agencies Should Consider Page Rank

By Ben Shepardson | December 9, 2021

Marketing your real estate company involves so many different factors. Digital marketing alone, which is one of the primary methods for business marketing today, is complex and complicated. How one goes about doing this is a comprehensive task. As a result, many realtors choose to focus on just one or two specific goals when it […]

google local searches

Google

Google Local Pack Tips for Real Estate Agents

By Mihaela Lica Butler | September 21, 2021

Local search SEO for real estate agents can offer significant advantages over the competition once they unlock Google Local Pack's secrets and follow Google's SEO rules. Leveraging onsite and offsite SEO can boost your search engine rankings and your position in the Google local pack - the first-page section of the search results showing you local businesses […]

Google, Real Estate Marketing

Google to block targeted ads based on ZIP codes and demographics

By Mike Wheatley | June 17, 2020

Internet search giant Google has announced new polices for advertisers that will prevent them from targeting or excluding ads for housing, employment and credit based on ZIP codes and demographics. The new policies are meant to prevent housing discrimination, Google said. They’re an expansion of existing policies that prevent advertisers from targeting ads based on […]

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