Real Estate Marketing & Beyond

Industry Technology

Trulia Bosses to Participate at Goldman Sachs Tech Conference

By Rhett Butler | February 5, 2013

Smart Homes

Industry Technology

The Ascendancy of Smart Homes & the Gold Mine Underneath

By Phil Butler | February 4, 2013

Juniper Research just released a report that projects the so-called "smart home" market to reach $60 billion by 2017. Powered by the trends in smart entertainment, monitoring, health, and smart control, the fast emerging growth segment is one of the brightest spots for investment for the coming years and months.

Zillow App

Product Reviews

The Best Apps for Real Estate Foreclosures

By Guest Author | February 1, 2013

With the current state of the economy, it's not big secret many properties are going into foreclosure. While for many this is a devastating thing, for others its a business opportunity to purchase real estate at a cheaper cost. If you’re a go-getter and looking to buy a first home at a steal, there are also some great apps that you can use to help you start the process.

Russian startup

Industry Technology, US Real Estate

Idinaidi Gets Funding Round for Russia Real Estate Moves Online

By Phil Butler | January 28, 2013

In tech news from Russia, the Federation's fastest growing real estate portal, Idinaidi.ru, has just announced having received venture funding. The Sorren Media, along with Camco Private Equity Group, were named in the startup's release. For an early stage startup, there's a lot to be said for this one's chances.

Real Estate Technology, US Real Estate

Heartbreak Hotel Awaits Some Spring Home Sellers

By Guest Author | January 24, 2013

Over the next few months, many sellers will have their hearts broken. This will be primarily self-inflicted but much of it enabled by collaborating real estate agents. The hurt will come as a result of the positive real estate news splashed across the headlines.

Real Estate Technology

How to Use Yelp for Real Estate Agents

By Joe Heath | January 23, 2013

In a digital world where everything is online, agent reviews can sometimes be an under-rated, under-appreciated lead generation resource. When someone runs a search for “good real estate agents in [city name],” often times Yelp will be a top search result. So when users click on Yelp to find a local agent, wouldn’t it be nice if a link to your contact information was the first thing they see?

MicroD

Industry Technology

Furniture eCommerce Leader MicroD Expands Still Further

By Phil Butler | January 20, 2013

MicroD is not one of those company brands that we think of as a household name, but the Hickory, NC firm probably should be. If teaching an entire industry how to show off their product lines digitally were something every homeowner was keen on, the four person startup from 1993 might be as famous as the brands they represent. Ethan Allen, Broyhill, Basset, Lexington, you know, all those charming pieces of furniture art about your house - MicroD started providing web-based solutions for them back when.

Real Estate Technology, US Real Estate

YoChicago's Push to Stop Illegal Apartment Ads has Chicago Buzzing

By Joe Heath | January 17, 2013

I don’t know how easy it is finding an apartment on Craigslist in other major markets, but here in Chicago, it’s a mess--and one real estate media company is finally doing something about it. YoChicago, one of Chicago’s most viewed and most trusted real estate blogs, has launched an intense campaign to cleanup the Craigslist clutter and eliminate illegal apartment ads.

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