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Real Estate Marketing Mistakes You Should Avoid

By Al Twitty | August 19, 2021

The real estate market is vast but highly competitive, and if you want to succeed, your marketing strategies and execution efforts should be top-notch. Generating leads and converting them requires you to be thorough to avoid mistakes that can cost good deals. Below are some of the real estate mistakes you should avoid.

  1. Failure to research and plan

How well you plan and execute your plan will determine the success of your marketing campaign. Knowing the goals and objectives you intend to achieve will help you choose the right marketing strategy. 

Coming up with a good strategy requires you to know who your target audience is. This helps you to create campaigns that target a specific audience. For example, if your audience is real estate investors, a strategy on social media marketing for real estate investors will help you generate more leads than a general strategy on social media marketing. Be specific about your potential clients and create real estate marketing strategies that attract them.

  1. Not having a niche

The real estate industry is broad, which is why researching and carving out a niche for yourself will make you an expert in your field. Research the market to find out which area of real estate best suits your skills set and knowledge. You may choose residential real estate or commercial real estate. Combining two or more makes you an expert of none, increasing your chances of failure in the industry.

  1. Ignoring SEO

Search engine optimization (SEO) is an important marketing tool that each marketer should take advantage of. Incorporating SEO in your marketing strategies helps you to drive more traffic to your website and increase your leads. Additionally, SEO helps your real estate site rank high on search engines, which helps to enhance brand reputation and authority. 

  1. Not measuring ROI

Measuring your return on investment (ROI) helps to determine how successful your marketing efforts are. Based on your goals and needs, create a list of the metrics you intend to track and properly track them. This helps you know which of your strategies are working and the ones you should drop or adjust. The real estate metrics to monitor may include unique monthly visitors, cost per conversion, cost per acquisition, goal value, page value, and goal abandonment value. Depending on your marketing strategy, find the best ways to track your ROI.

  1. Relying on one marketing channel

When you limit your marketing efforts to one channel, you limit your reach and lower the chances of selling. To succeed in real estate marketing, cast your net wide by diversifying your promotional campaigns into different channels such as digital, newspapers, signposts, billboards, and more. This gives you a wider reach, and more people become aware of your brand, which increases chances of sales.

  1. Publishing invaluable content

The success of your digital marketing campaigns is highly dependent on the quality of content you publish on your website. Carrying out keyword research helps you find out what your prospects want and that guides you into creating content that solves their problems or educates them. Quality content helps you rank high on SERPs, drives more traffic to your site, and increases your leads.


Mistakes help people learn, but marketing mistakes can be too costly. These tips will help you avoid marketing mistakes that can cost you good business.

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