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Should I Focus on Real Estate Keywords to Get Better Google Search Results?

By Cali Cioppa | May 22, 2023

In the digital age, where search engines dominate the realm of information retrieval, optimizing your online content for better visibility on platforms like Google has become crucial. As a real estate professional or enthusiast, you may wonder whether focusing on real estate keywords is an effective strategy to improve your Google search results. This article aims to explore the importance of real estate keywords in search engine optimization (SEO) and provide insights into how they can positively impact your visibility and organic traffic.

Understanding Search Engine Optimization

To comprehend the significance of real estate keywords, it's essential to grasp the fundamentals of search engine optimization. SEO involves a range of techniques and strategies employed to enhance a website's visibility in organic (non-paid) search engine results pages (SERPs). By implementing effective SEO practices, websites can attract more relevant traffic, improve user engagement, and potentially increase conversions.

The Power of Keywords

Keywords play a fundamental role in SEO, acting as the bridge between what users search for and the content provided by websites. They are the words or phrases users enter into search engines to find specific information. By targeting the right keywords, website owners can align their content with user intent, increasing the likelihood of their web pages appearing prominently in search results.

Real Estate Keywords and Targeted Traffic

In the realm of real estate, keywords serve as a fundamental tool to attract targeted traffic. By incorporating relevant real estate keywords within your content, you can optimize your articles, blog posts, or property listings to better match the search queries of potential buyers, sellers, or investors. This targeting ensures that the individuals landing on your website are genuinely interested in real estate topics, increasing the likelihood of conversions.

Long-Tail Real Estate Keywords

While generic real estate keywords like "buy homes" or "real estate investment" may have high search volumes, they also tend to be highly competitive. However, by employing long-tail real estate keywords, which are longer and more specific phrases, you can target a niche audience and face less competition. Long-tail keywords, such as "luxury beachfront homes in Miami" or "real estate investment opportunities in Austin," allow you to narrow down your focus and attract highly relevant visitors who are more likely to convert.

User Intent and Real Estate Keywords

When developing real estate keyword strategies, it is vital to understand the underlying user intent. User intent refers to the specific goal or information a user seeks when conducting a search. By analyzing and aligning your content with different types of user intent, such as informational, navigational, or transactional, you can optimize your real estate keywords accordingly. This approach ensures that you are delivering the right content to users at different stages of their real estate journey, increasing engagement and conversions.

Balancing Real Estate Keywords and Content Quality

While keywords are important for SEO, it is equally crucial to maintain high-quality content that delivers value to your audience. Google's algorithm increasingly emphasizes user experience and relevance, rewarding websites that offer comprehensive, well-written, and informative content. Therefore, focusing solely on incorporating real estate keywords without providing valuable information may lead to a poor user experience and negatively impact your search rankings.

Local SEO and Real Estate Keywords

For real estate professionals operating in specific locations, incorporating local SEO practices alongside real estate keywords can significantly enhance visibility. By targeting location-specific keywords, such as "real estate agents in New York City" or "homes for sale in Los Angeles," you can attract potential clients or buyers looking for real estate services or properties in a specific area.

Evolving Nature of Search Engines

It's important to acknowledge that search engines, including Google, are continuously evolving to provide the most relevant and accurate search results to users. The rise of natural language processing and voice search has led to changes in search behavior, with users increasingly relying on conversational queries. This shift highlights the importance of incorporating long-tail real estate keywords that align with how people naturally phrase their queries.

How to get your real estate articles in Google Search

Getting your real estate articles to appear in Google Search involves implementing effective search engine optimization (SEO) techniques. Here are some steps you can follow to increase the visibility of your articles in Google:

Identify target keywords: Research and select relevant keywords that people commonly use when searching for real estate information. Use keyword research tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer to find popular and less competitive keywords related to your articles.

High-quality content: Create valuable and informative content that aligns with the interests and needs of your target audience. Ensure your articles are well-written, well-structured, and provide unique insights or perspectives. Google values high-quality content that delivers value to users.

On-page optimization: Optimize your articles for search engines by implementing on-page SEO techniques:

Include the target keyword in the article title, headings, and subheadings.

Write a compelling meta description that accurately summarizes the article's content and includes the keyword.

Use the target keyword naturally throughout the article.

Include relevant images with descriptive alt tags.

Ensure your article is easily readable, with short paragraphs and bullet points.

URL structure: Create search engine-friendly URLs for your articles by including relevant keywords. For example, instead of using a generic URL like "," use a URL like ""

Internal linking: Include internal links within your articles to other relevant pages on your website. This helps search engines understand the structure of your site and improves the overall visibility of your content.

External linking: Whenever relevant, link to reputable external sources in your articles. This can help establish your content as credible and authoritative.

Mobile optimization: Ensure your website and articles are mobile-friendly, as mobile responsiveness is crucial for ranking in Google. Use a responsive design that adjusts seamlessly to different screen sizes.

Page load speed: Optimize your website's loading speed to enhance user experience. Google considers page load speed as a ranking factor, so ensure your articles load quickly by optimizing images, using caching techniques, and minimizing code.

Social sharing: Encourage readers to share your articles on social media platforms. Increased social sharing can help drive traffic and improve the visibility of your content.

Backlinks: Earn high-quality backlinks from reputable websites. Backlinks from authoritative sources can significantly boost your content's visibility and search rankings. You can try outreach strategies, guest posting, or creating shareable content to attract backlinks.

Submit sitemap: Create and submit a sitemap of your website to Google Search Console. This allows Google to crawl and index your articles more efficiently.

Monitor and analyze: Use tools like Google Analytics and Google Search Console to monitor the performance of your articles. Analyze data such as organic search traffic, click-through rates, and rankings to identify areas for improvement.


In the realm of real estate and SEO, focusing on real estate keywords can be an effective strategy to improve your visibility in Google search results. By conducting thorough keyword research, targeting long-tail keywords, aligning with user intent, and incorporating local SEO practices, you can attract highly relevant traffic to your real estate website or content.

However, it's important to strike a balance between optimizing for keywords and delivering high-quality, valuable content that enhances the user experience. As search engines evolve and user behavior changes, it is crucial to stay updated and adapt your SEO strategies accordingly to maintain a competitive edge in the real estate industry. Remember, search engine optimization is an ongoing process, and regularly monitoring and adjusting your keyword strategies is key to achieving sustainable success in Google search results.

Realty Biz News Contributor at Realty Biz News
Cali Cioppa is an account executive with My BFF Social, an RBN network partner, specializing in social media management, marketing, and advertising solutions that drive business. As a contributing author to, “The Digital Age of Real Estate,” she writes about technology and marketing trends that are influencing the future of the real estate and finance marketing. Click here to contact Cali Cioppa.
  • One comment on “Should I Focus on Real Estate Keywords to Get Better Google Search Results?”

    1. This post is a valuable resource for anyone looking to enhance their Google search results in the real estate industry! It provides insightful guidance on whether to focus on real estate keywords for better visibility. The content is well-written, informative, and offers practical advice backed by expertise. I appreciate the author's knowledge and their ability to simplify complex concepts. Thank you for sharing this informative post. Well done!

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