US Real Estate, Zillow

Zillow kicks off "Many Ways Home" TV advertising campaign

By Mike Wheatley | February 19, 2018
Real estate listings giant Zillow is kicking off a new TV advertising campaign called “Many Ways Home”. The campaign begins with three national TV spots, with an additional two spots set to roll out later in the month
Real Estate Technology, US Real Estate

Facebook fails to stop landlords discriminating by race and disabilities

By Mike Wheatley | November 22, 2017
An investigation by the website ProPublica last year caused a bombshell when it was revealed that Facebook was allowing advertisers to discriminate in housing ads by enabling landlords to filter out people who might view a given ad by their race.
Advertising, Real Estate Marketing

How to Take Advantage of Pinterest's New Paid Search

By Ben Shepardson | November 15, 2017
It's finally happened - after much research and development that included closed trial periods with a lucky few partners, Pinterest has announced its new self-serve paid search service is up and running, ready and waiting for marketers to use it to their advantage.
Advertising, Real Estate Marketing, US Real Estate

How virtual staging helps to showcase a home

By Mike Wheatley | October 17, 2017
As every smart real estate agent knows, the best way to sell a home is to make it look as attractive as possible to the most amount of potential buyers.
Advertising, Facebook

Real Estate Advertising Is Changing. Are You Keeping Up with the Times?

By Laura Kohlenberger | September 11, 2017
The data is useful to give real estate agents an idea of how social media impacts purchasing behaviors, as well as to understand which channels perform better for advertising.
Real Estate Software Apps, Real Estate Technology, US Real Estate

Adwerx Raises $4.3 Million to deliver localized digital ads for real estate

By Mike Wheatley | September 6, 2017
Adwerx, which sells localized digital advertising for real estate professionals, lenders, and small businesses, says its raised $4.3 million in a new funding round
Real Estate Software Apps, Real Estate Technology, US Real Estate

Nextdoor announces dedicated real estate sections for each neighborhood

By Mike Wheatley | August 9, 2017
Nextdoor, the social network that aims to connect people living in the same communities, has said it’s introducing a dedicated section on its website for real estate.
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