Real Estate Marketing & Beyond

Digital Age

Real Estate Content Marketing 101 Getting Started

By Cali Cioppa | March 3, 2023

content marketing campaign

Real Estate Marketing

Effective Content Marketing for Real Estate Agents

By Ben Shepardson | November 7, 2022

Content marketing is a powerful way to attract potential clients and build a real estate brand. But it takes more than just writing content—real estate agents need to create the right kind of content, publish on the right platforms, and distribute it effectively. In real estate, the availability of up-to-the-minute information is crucial to success. […]

real estate content

Real Estate Marketing

Why Content Marketing Is Important in Real Estate

By Ben Shepardson | October 31, 2022

Content marketing for real estate agents is a simple concept but incredibly important for any business in the real estate industry. The basic concept of content marketing is creating valuable, relevant content for a targeted audience. If done with an effective content marketing strategy, you can attract and engage with your ideal clients. It’s the […]

real estate agent

Real Estate Marketing

How Real Estate Agents Use social media with Content Marketing

By Anita Cooper | September 14, 2022

Did you know that 77% of realtors in the US actively use social media to run their businesses? You're missing out on a significant client base if you're not regularly using social media for your content marketing. It's time to get comfortable using social media with your content marketing. Although it may seem overwhelming at first, you just need […]

content marketing strategy

Digital Age

Content Marketing Strategies for Real Estate Agents

By Zach Parker | August 15, 2022

If you’ve researched digital marketing, you most likely heard the phrase ‘content is king. In the world of digital, those that create the best content generate the most traffic, the most conversions, and the most leads. That is especially true in real estate. In an industry where demand exceeds know-how, the companies that provide the […]

Real Estate Marketing

Why Content Marketing is Essential for Your Real Estate Business

By Shanea Patterson | September 28, 2021

Content is king and content marketing has been exploding in the last decade. Companies are starting to see real value in marketing content (instead of products or services) to consumers. And the real estate industry is no different. The goal of content is to get your prospective buyers engaged and lead them to the next step in […]

Real Estate Agents, Real Estate Marketing, Realtors

Building Your ROI with Internet Marketing as a Realtor

By Ben Shepardson | July 28, 2017

Internet marketing for real estate agents can be one of your best opportunities to build your brand and expand your client reach, but there's an art to it.

Real Estate Marketing

Make sure your content passes the "strawberry test"

By Mike Wheatley | May 15, 2017

Anyone who engages in online content marketing needs to ensure they pass the "Strawberry test", which involves making it inviting, bite-sized and healthful

Leadership Corner

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