Google Introduces New Enhanced Conversions for Leads

With enhanced conversions for leads, you can set up your offline lead measurement through the Google Ads or Google Tag Manager interface.

Google Ads Strategies for Real Estate Agencies

Marketers from all industries favor Google Ads because of their broad reach. For example, real estate agents could use them to promote listings on Google Search, YouTube, and other sites across the web.

Google to block targeted ads based on ZIP codes and demographics

Internet search giant Google has announced new polices for advertisers that will prevent them from targeting or excluding ads for housing, employment and credit based on ZIP codes and demographics. The new policies are meant to prevent housing discrimination, Google said. They’re an expansion of existing policies that prevent advertisers from targeting ads based on

Read More »

Homesnap intros Google Ads for agents using its ad platform

Home shopping app Homesnap is debuting advertisements from Google along with its existing capabilities for Facebook, Instagram and Waze. Homesnap’s lead ads capture the contact information of potential clients and other data whenever they click on an ad.

RealtyBizNews: Real Estate Marketing & Beyond