Real Estate Marketing & Beyond

Are Google Ads the Premier Advertising Platform for Realtors? A Comprehensive Analysis

By Ben Shepardson | May 30, 2023

Google

How Will Google's Expansion to Local Ads Help Real Estate Agents

By Ben Shepardson | March 20, 2023

Google’s Local Services Ads have been instrumental in helping marketers target local demographics. Now, with its recent expansion, real estate agents can win big by capitalizing on the tool’s broader and more diverse toolset. Here’s what you should know about how Google’s expansion to Local Ads will help you market your real estate agency. What’s […]

Google Adsense

Google AdSense - How to Use It on Your Real Estate Blog

By Ben Shepardson | September 29, 2022

Your real estate blog is one of the greatest marketing tools you have at your disposal. A high-quality blog that hosts great content helps lead to conversions as part of your marketing funnel, turning leads into clients. Naturally, you invest a lot of resources into your blog. But did you know that your blog site […]

Enhanced Conversions for Leads

Google Introduces New Enhanced Conversions for Leads

By Mihaela Lica Butler | March 8, 2022

With enhanced conversions for leads, you can set up your offline lead measurement through the Google Ads or Google Tag Manager interface.

Google ads strategies for real estate agencies.

Google Ads Strategies for Real Estate Agencies

By Mihaela Lica Butler | March 3, 2022

Marketers from all industries favor Google Ads because of their broad reach. For example, real estate agents could use them to promote listings on Google Search, YouTube, and other sites across the web.

Google, Real Estate Marketing

Google to block targeted ads based on ZIP codes and demographics

By Mike Wheatley | June 17, 2020

Internet search giant Google has announced new polices for advertisers that will prevent them from targeting or excluding ads for housing, employment and credit based on ZIP codes and demographics. The new policies are meant to prevent housing discrimination, Google said. They’re an expansion of existing policies that prevent advertisers from targeting ads based on […]

Advertising, Mobile Apps, Real Estate Marketing, Social Media

Homesnap intros Google Ads for agents using its ad platform

By Mike Wheatley | March 14, 2018

Home shopping app Homesnap is debuting advertisements from Google along with its existing capabilities for Facebook, Instagram and Waze. Homesnap’s lead ads capture the contact information of potential clients and other data whenever they click on an ad.

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