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Google AdSense - How to Use It on Your Real Estate Blog

By Ben Shepardson | September 29, 2022
Your real estate blog is one of the greatest marketing tools you have at your disposal. A high-quality blog that hosts great content helps lead to conversions as part of your marketing funnel, turning leads into clients. Naturally, you invest a lot of resources into your blog. But did you know that your blog site […]
Enhanced Conversions for Leads

Google Introduces New Enhanced Conversions for Leads

By Mihaela Lica Butler | March 8, 2022
With enhanced conversions for leads, you can set up your offline lead measurement through the Google Ads or Google Tag Manager interface.
Google ads strategies for real estate agencies.

Google Ads Strategies for Real Estate Agencies

By Mihaela Lica Butler | March 3, 2022
Marketers from all industries favor Google Ads because of their broad reach. For example, real estate agents could use them to promote listings on Google Search, YouTube, and other sites across the web.
Google, Real Estate Marketing

Google to block targeted ads based on ZIP codes and demographics

By Mike Wheatley | June 17, 2020
Internet search giant Google has announced new polices for advertisers that will prevent them from targeting or excluding ads for housing, employment and credit based on ZIP codes and demographics. The new policies are meant to prevent housing discrimination, Google said. They’re an expansion of existing policies that prevent advertisers from targeting ads based on […]
Advertising, Mobile Apps, Real Estate Marketing, Social Media

Homesnap intros Google Ads for agents using its ad platform

By Mike Wheatley | March 14, 2018
Home shopping app Homesnap is debuting advertisements from Google along with its existing capabilities for Facebook, Instagram and Waze. Homesnap’s lead ads capture the contact information of potential clients and other data whenever they click on an ad.
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