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Google, Real Estate Marketing

How Powerful is Your Online Presence?

By Meghan Zuvelek | September 4, 2017
How many online leads has your real estate business generated this year? It you’re like most agents, you probably don’t have a clear answer to this question. Having an accurate picture of the effectiveness
Real Estate Technology, US Real Estate

Skyword integrates Google Analytics with its content marketing platform

By Mike Wheatley | January 21, 2016
Skyword Analytics + GA combines the power of Google Analytics with the unique storytelling metrics of Skyword's platform, giving users a holistic view of the “health” of their online content
Featured News, Industry Technology, US Real Estate

Using Google Analytics to Understand Your Site Visitors

By Mike Wheatley | July 7, 2014
No matter how new and shiny your company’s website is, it can’t be considered a success unless you have concrete evidence of how it contributes to lead conversion and completed transactions.
Social Media, US Real Estate

How To Use Facebook Insights & What It All Means

By Joe Heath | April 16, 2013
Today’s web marketing world is all about understanding who is visiting your website and how you can convert those visitors into actual clients or customers. With the continuous rise in social media popularity around the world, tracking visitors to your social media pages is also becoming an effective way to market your real estate business and generate more leads.
Real Estate Technology, US Real Estate

More Google Analytics Stats to Watch

By Joe Heath | March 28, 2013
Last week we talked about a few of the key fields to follow on Google Analytics when evaluating your real estate website’s performance. Following your site’s traffic, traffic sources, and social media overview are all critical for understanding how your site is ranking and what factors are driving traffic, but there’s much more to Google Analytics besides these three components.
Real Estate Technology, US Real Estate

Top 3 Google Analytics Stats to Watch

By Joe Heath | March 20, 2013
If you use Google Analytics to gauge the performance of your real estate website, you surely know how in-depth and detailed this popular website tracking tool can get. Understanding how your website ranks and how users are finding your site is a key element in generating even more traffic to your site, which of course is the best way to start selling more homes.
Lead Generation, US Real Estate

5 Ways to Jump Start Your Online Lead Generation

By Guest Author | September 27, 2012
1.Relevant and useful content The success of your generating leads online is dictated by your website and the content and information your web pages are comprised of. It’s often easier to produce a website with content that you think should be included. But this is not the right strategy. The better approach is to always […]
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