How Powerful is Your Online Presence?

How many online leads has your real estate business generated this year? It you’re like most agents, you probably don’t have a clear answer to this question. Having an accurate picture of the effectiveness

Skyword integrates Google Analytics with its content marketing platform

Skyword Analytics + GA combines the power of Google Analytics with the unique storytelling metrics of Skyword’s platform, giving users a holistic view of the “health” of their online content

Using Google Analytics to Understand Your Site Visitors

No matter how new and shiny your company’s website is, it can’t be considered a success unless you have concrete evidence of how it contributes to lead conversion and completed transactions.

How To Use Facebook Insights & What It All Means

Today’s web marketing world is all about understanding who is visiting your website and how you can convert those visitors into actual clients or customers. With the continuous rise in social media popularity around the world, tracking visitors to your social media pages is also becoming an effective way to market your real estate business and generate more leads.

More Google Analytics Stats to Watch

Last week we talked about a few of the key fields to follow on Google Analytics when evaluating your real estate website’s performance. Following your site’s traffic, traffic sources, and social media overview are all critical for understanding how your site is ranking and what factors are driving traffic, but there’s much more to Google Analytics besides these three components.

Top 3 Google Analytics Stats to Watch

If you use Google Analytics to gauge the performance of your real estate website, you surely know how in-depth and detailed this popular website tracking tool can get. Understanding how your website ranks and how users are finding your site is a key element in generating even more traffic to your site, which of course is the best way to start selling more homes.

5 Ways to Jump Start Your Online Lead Generation

1.Relevant and useful content The success of your generating leads online is dictated by your website and the content and information your web pages are comprised of. It’s often easier to produce a website with content that you think should be included. But this is not the right strategy. The better approach is to always

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Where Should You Focus Your Efforts?

Blogging, Twitter, Facebook, LinkedIn, YouTube, and ActiveRain – all of these (and now Google+) are being utilized by successful real estate professionals. The question is, how do you know what works best for you and what you should focus your energies into? Blogging is Essential For most businesses, blogging is essential in many ways. First

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