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Digital Age

How To Use Google Question Hub To Build Your Content Strategy

By Zach Parker | September 15, 2022
One of the things real estate agents struggle with in digital marketing is coming up with ideas for content.  Most know that content is a cornerstone of a strong digital marketing strategy, but are lost when it comes to coming up with fresh content.   What if I told you that there’s a tool that will […]
Google Business Profile
Featured News, Google, Real Estate Marketing

Google Business Profile for Real Estate: Should Agents Set Up a Page?

By Ben Shepardson | June 8, 2022
Marketing your real estate business has always been an incredibly crucial task. You can’t be successful without sourcing clients, and in today’s always-connected world, one of the most effective ways real estate agents can become social media marketers and have a true digital marketing strategy is by taking advantage of the fact that all of […]
client testimonials
Featured News, Google

Real Estate Testimonials How to Ask Past Clients to Leave Online Reviews

By Ben Shepardson | June 6, 2022
Building your real estate business is a full-time job. You can’t help clients buy and sell the property unless you’ve got those clients, to begin with, after all! That’s why successful real estate professionals spend so much time and energy on marketing themselves and building their brands along with real estate testimonials. Today, one of […]
Enhanced Conversions for Leads
Google

Google Introduces New Enhanced Conversions for Leads

By Mihaela Lica Butler | March 8, 2022
With enhanced conversions for leads, you can set up your offline lead measurement through the Google Ads or Google Tag Manager interface.
Commercial Real Estate

Google buys New York office building for $2.1B amid campus expansion

By Mike Wheatley | September 23, 2021
Google said it’s going to splash out $2.1 billion on a New York City office building even as it moves towards a permanent, “hybrid work” approach that will see many of its employees work remotely much of the time. Google’s purchase of the St. John’s Terminal building in Hudson Square, Manhattan, is the largest price […]
Commercial Real Estate

Google announces $7bn U.S. expansion plans

By Mike Wheatley | March 22, 2021
Alphabet Inc., the parent company of internet giant Google LLC, is betting big on a post-pandemic return to the office, despite being one of the biggest proponents of remote work. The company has reportedly committed to spending $7 billion this year on expanding its offices and data center facilities in the U.S. In addition, it […]
Google, Real Estate Marketing

8 Innovative Ways to use Google Hangouts for Realtors

By Ben Shepardson | December 5, 2019
Most real estate customers are now online. A 2018 report by the National Association of REALTORS® says 44 percent of homebuyers looked for properties online first. This necessitates a change in marketing strategies for real estate businesses. If you are in this industry, you have to stay on the lookout for the latest tech trends […]
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