Real Estate Marketing & Beyond

Google Introduces New Enhanced Conversions for Leads

By Mihaela Lica Butler | March 8, 2022

Commercial Real Estate

Google buys New York office building for $2.1B amid campus expansion

By Mike Wheatley | September 23, 2021

Google said it’s going to splash out $2.1 billion on a New York City office building even as it moves towards a permanent, “hybrid work” approach that will see many of its employees work remotely much of the time. Google’s purchase of the St. John’s Terminal building in Hudson Square, Manhattan, is the largest price […]

Commercial Real Estate

Google announces $7bn U.S. expansion plans

By Mike Wheatley | March 22, 2021

Alphabet Inc., the parent company of internet giant Google LLC, is betting big on a post-pandemic return to the office, despite being one of the biggest proponents of remote work. The company has reportedly committed to spending $7 billion this year on expanding its offices and data center facilities in the U.S. In addition, it […]

Google, Real Estate Marketing

8 Innovative Ways to use Google Hangouts for Realtors

By Ben Shepardson | December 5, 2019

Most real estate customers are now online. A 2018 report by the National Association of REALTORS® says 44 percent of homebuyers looked for properties online first. This necessitates a change in marketing strategies for real estate businesses. If you are in this industry, you have to stay on the lookout for the latest tech trends […]

Commercial Real Estate, Google, Real Estate Marketing

3 Commercial Real Estate SEO Tips to Drive More Traffic, Leads, and Sales

By Al Twitty | June 22, 2019

The High Tech Commercial Real Estate Agent Real estate SEO tips vary widely. Some sites are all about generating traffic and ranking for certain keywords, but there are others that are more involved and concentrate on improving your website and online presence. If you're not familiar with these kinds of businesses, you might be […]

Featured News, Google, US Real Estate

Google pledges $1 billion to ease San Francisco's affordable housing problem

By Mike Wheatley | June 19, 2019

Google this week announced a grand plan to try and help ease San Francisco’s housing problem, saying it’s setting aside $1 billion to build 20,000 homes in the region in the next ten years. Google’s plans come as it and other technology firms face criticism for contributing to the soaring costs of housing in the […]

Social Media Social Networking

News, Social Media

5 Social Media "Musts" for Increasing Real Estate ROI

By Phil Butler | February 19, 2019

The digital age has changed every industry, and real estate is no exception. The internet is now the first step the homebuyer takes in the buying process.

Commercial Real Estate

Google to spend $13 billion on real estate in 2019

By Mike Wheatley | February 18, 2019

Internet giant Google has a growing appetite for real estate, and has pledged to spend some $13 billion this year on new data centers, officers and expansions of existing facilities. “With this new investment, Google will now have a home in 24 total states, including data centers in 13 communities,” wrote Sundar Pichai, Google’s CEO, […]

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