Real Estate Marketing & Beyond

Realtors, US Real Estate

Millennials make life most difficult for agents, survey finds

By Mike Wheatley | July 29, 2019

Home Buying, US Real Estate

Why writing a personal offer letter may not be such a great idea

By Mike Wheatley | April 26, 2019

Demand for homes in some parts of the country is so great that many of the best listed properties are subject to so-called bidding wars, with numerous buyers all vying to get the seller’s attention. In some cases, bidders are even writing personal offer letters directly to sellers to try and win them over. But […]

Selling a Home Without a Real Estate Agent Can Cost You Money

Home Sales, US Real Estate

Selling a Home Without a Real Estate Agent Can Cost You Money

By Bill Gassett | March 5, 2019

Selling a House For Sale By Owner Is it true that selling a home without a real estate agent can cost you money? Many homeowners think that selling a house without a Realtor is going to save them money. The belief that a full commission is going to be saved is quite powerful. It is […]

Real Estate Agents

6 Lead Nurturing Strategies for Real Estate Agents

By Kathleen Kuhn | January 31, 2019

Sales is an integral part of real estate, but it isn’t everything. Given the nature of the business though, it can be tempting to spend too much time focusing only on the numbers game, while neglecting the most crucial part of the process: relationship building and customer service. No matter the industry, the true sales […]

real estate agents

Real Estate Agents, Realtors

How Real Estate Agents are Paid

By Brian Kline | January 3, 2019

By far, the most common agreement is for real estate agents to be paid 6% of the sales price when a house changes hands between a buyer and seller. This has been the norm for so long that few buyers or sellers even question it. However, on a $300,000 sales price this amounts to $18,000. […]

Featured News, Industry Technology, Real Estate Technology

The growing role of tech in real estate

By Mike Wheatley | December 18, 2018

As consumers increasingly use the internet as their main home search tool, real estate professionals know it’s essential to meet them there. According to a new survey by the National Association of Realtors, agents say the top technology tools they use to obtain leads include social media (used by 47 percent of agents), MLS suites […]

Real Estate Agents

How To Give Your Real Estate Clients The Best Customer Service Possible

By Jamie Richardson | December 14, 2018

Becoming a successful real estate agent is all about service and providing a quality experience for your clients. The market can be an intimidating and stressful place for home buyers, and it is your job to gently guide your clients through the process and create a memorable experience. The more pleased your clients are, the […]

Ask Brian Real Estate

Ask Brian Real Estate: Will Technology Replace Real Estate Agents?

By Brian Kline | October 8, 2018

Ask Brian is a weekly column by Real Estate Expert Brian Kline. If you have questions on real estate investing, DIY, home buying/selling, or other housing inquiries please email your questions to [email protected]. Q1. Ron Echols from Nashville, TN asks. Brian, are real estate agents becoming obsolete and are they being eliminated because of technology? […]

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