Real Estate Marketing & Beyond

Investing, Real Estate Investing, US Real Estate

Purchasing, Renovating, Marketing, and Selling

By Brian Kline | September 17, 2014

The Top 20 Real Estate Logos on the Web

By Joe Heath | April 2, 2013

What is it that truly defines a company? Of course the quality of products and superior customer service will go a long way in sustaining long-term success in any business, but often times it’s a company’s visual representation that attracts and leaves an impression on today’s consumers.

Real Estate Resource, Real Estate Technology

Top 10 Great Ideas To Improve Your Real Estate Online Marketing

By Guest Author | March 29, 2013

Online marketing strategies are becoming increasingly important for companies looking to maintain a better relationship with their customers and stakeholders. This is true of all companies, large and small, and especially so in the real estate industry, where the World Wide Web has become an absolutely essential component of business marketing.

Real Estate Technology, US Real Estate

The Seven Second MLS Listing Rule

By Linda Schneider | November 8, 2012

Seven seconds. That’s how long a listing has to capture the attention of a home buyer who’s sifting through 100’s of real estate listings on the computer as they start their real estate search. Will your listing make their short list?

Real Estate Technology, US Real Estate

Want to Make More Money as a Real Estate Agent? Here's What You Do

By Linda Schneider | November 7, 2012

Periodically I go online to visit real estate agent forums to see what new or interesting ideas there are out there for generating real estate leads. Based on a sampling of questions from different forums, I'm not the only one.

Real Estate Technology, US Real Estate

To Stage or Not to Stage...that Is the Question

By Linda Schneider | November 1, 2012

As a real estate agent, I absolutely, positively agree with professional home stagers that staging works. People buy real estate on emotion, and staging creates what I call "warm fuzzies." Warm fuzzies translate to home sales. Here are some examples of how staging affects home buyers in my own community.

Real Estate Technology, US Real Estate

Realtors: Last Chance for Short Sale Listings!

By Linda Schneider | October 12, 2012

Since "the crisis" began in 2007, homeowners who have gone through a real estate short sale have not had to count that invisible income on their tax returns. But the Mortgage Forgiveness Debt Relief Act of 2007 will expire on Dec. 31, 2012.

Real Estate Technology, US Real Estate

5 Ways to Tune Up Your Real Estate Business

By Linda Schneider | September 14, 2012

By the time a real estate agent has a few years of business under their belt, they've got it mostly figured out. They no longer wonder who will handle their escrow documents or who to call for a home inspection at the last minute. They can list a house for sale, handle a property search, […]

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