Real Estate Marketing & Beyond

Video Marketing

What Is The Earning Potential of a Real Estate Blog on YouTube

By Ben Shepardson | June 11, 2023

Marketing Insider, Video Marketing

YouTube Brings New Quality-of-Life Updates to Improve Viewer Engagement

By Ben Shepardson | May 10, 2023

As a social media platform, YouTube is a major component of any real estate professional’s marketing strategy. Video marketing is an incredibly effective tool for raising brand awareness and building a reputation for yourself as an authority, and YouTube is a fantastic avenue for doing so. That’s why it was nothing but good news when […]

Youtube Marketing

Video Marketing

Take Advantage of the Many Ways YouTube Can Be the Perfect Real Estate Marketing Tool

By Ben Shepardson | April 3, 2023

In 2022, the average person watched over 19 hours of online videos per week. If you want to connect with real estate buyers and sellers, you need to take video seriously. Despite the success of short-form videos on platforms such as TikTok and Instagram, YouTube is still the preferred platform for viewing video content online. If you […]

Real Estate Technology, US Real Estate

Facebook considers hiding 'likes'

By Mike Wheatley | September 5, 2019

Facebook is said to be looking at the idea of hiding 'like counts' on people’s posts, in order to prevent user’s popularity being measured solely on the number of likes or followers they have. The site is reportedly testing hiding likes on some Instagram accounts as well as Facebook accounts. Researcher Jane Manchun Wong discovered […]

Facebook, Real Estate Marketing, Social Media, Twitter

Top 5 Social Media Sites for Realtors

By Ben Shepardson | January 18, 2018

In 2018 the efficacious use of social media is paramount for realtors. Every social media channel is unique, and therefore you should use a custom strategy for each site. It’s a lot of work, but it’s worth it. This effort will pay off in the long run

Real Estate Marketing

Acquiring Home Buyers with YouTube

By Ben Shepardson | November 17, 2017

Are you using video in your real estate marketing yet? If not, you might want to start - and the sooner the better. The American Marketing Association predicts that 85% of search traffic will be driven by video by 2019.

Industry Technology, Real Estate Marketing, Real Estate Technology

Forthcoming YouTube update will make videos look better on mobile screens

By Mike Wheatley | September 14, 2017

YouTube is planning new changes that will let users change the shape of its media player so it matches the format it was uploaded in, or the format you want to watch. When the update lands,

Google, Real Estate Software Apps, Real Estate Technology, US Real Estate

YouTube adds new virtual reality-like video format VR180

By Mike Wheatley | June 28, 2017

YouTube has added a new virtual reality video format that has enormous potential for showcasing futuristic property listings

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