As a real estate agent, it's essential to build your social media brand. However, getting started can be a daunting task. Many agents want to grow an online following overnight, but quickly become discouraged. Instead, find out how you can increase your leads and revenue by taking measured steps and setting attainable goals.
There are a variety of social media platforms available, and choosing the right one for your target demographic is essential. Consider which platform will allow you to reach your target audience most effectively.
Imagine you specialize in luxury real estate. Do you think your potential clients would rather read about your listings or see them? In this scenario, a photo or video sharing platform like Instagram would help you highlight the upscale aesthetics of the homes you sell.
On the other hand, an agent who's known as a go-to resource for housing statistics and unique insight on market conditions might prefer Twitter, Facebook, or any other blog-style platform that allows them to go in-depth on complex issues.
New social media platforms are released every year, so remember to keep an eye out for updates that best suit your goals.
Building a social media brand can be time-consuming. It's important to set aside adequate time each week to create content, interact with followers, and analyze your results.
It addition to posting when your followers are most active, you also want to show the algorithm that you're a valuable resource for consumers. Social media algorithms are more likely to highlight your content when you've proven a reliable schedule.
Consistency is key, so make sure your schedule is sustainable. Don't pressure yourself to produce more content if it sacrifices the overall quality and alignment with your brand.
To build your social media brand, you must be involved in the community. The easiest place to start is by interacting with your followers. Responding to people interacting with your account shows your brand's personality and makes it more memorable.
You can further solidify your brand by collaborating with influencers in similar niches. Real estate agents can pair with interior designers, local contractors, and even lifestyle influencers. These types of partnerships can help you reach new audiences and build generate new leads.
Creating a social media brand can be a slow process. It's important to set realistic goals so you don't become discouraged.
Start by setting small goals, such as gaining five new followers per week or creating three pieces of content per day.
It may seem like other people are going viral overnight, but that's rarely the case. While anything you post on social media could go viral, random engagement spikes don't do much for building a lasting brand identity. Measured goals acted on consistently will gradually lead to a successful social media brand.
At the end of the day, likes, shares, and virality isn't the best way to measure your success. Instead, focus on the number of home sales you're able to make per year as a result of your well-branded social media.
As you can see, there are many things you can do to use social media for real estate marketing. It’s important to choose the right platform for your niche, make a schedule and stick to it, get involved with other users, and set realistic goals. By following these tips, you should be well on your way to establishing your online brand and growing your business.
Author Bio: As CEO of Re/Max Hallmark Peggy Hill Group Realty, Peggy Hill leads a successful team dedicated to providing their clients with the highest level of customer service. The Peggy Hill Group is operates in Simcoe County and is currently the #1 Re/Max Team in Canada.