The Growing Impact of Tunable White Lighting



Many varieties of smart home technologies have become more and more common in recent months, but tunable white lighting might someday become the most pervasive of them all.

4 Proven Email Marketing Ideas for Busy Realtors



Not only is email the most effective marketing tool, it’s also the most reliable. Platforms like Facebook are not in your control. You can be suspended or banned.

The Top 3 Most Intriguing Smart Home Technologies in 2018



In case you haven’t been paying attention, incredible new smart home technology systems have been coming at us in waves over the last few years. In fact, their arrivals are so fast and furious that it can be hard to keep track of them all.

Supercharge Your Mobile Real Estate Strategy with 4 Tactics



Do your prospects like your mobile forays, or do they just tolerate them? In The Code of the Woosters, P.G. Wodehouse pens this hilarious quote, “I could see that, if not actually disgruntled, he was far from being gruntled.”

Can LinkedIn Take Care Of Realtor Social Media Alone?



LinkedIn isn’t what it used to be either. In only five years, it has undergone quite a few radical transformations. In 2013, it had 250 million members. Now, LinkedIn has well over 500 million members,

5 Real Estate Marketing Mistakes You Must Avoid



Is your real estate marketing like KFC?
That was undoubtedly confusing; here’s the backdrop. All companies have shrewd stratagems and foolish follies,

4 SEO Tactics That Realtors Need to Know



You’ve invested thousands of dollars in the design. You’ve researched the competition, and you’re confident your website is much more functional (not to mention beautiful) than their website.

3 Smart Ways to Market to Affluent Buyers



The key to success in real estate is to earn healthy margins. One of the fastest ways to do that is by marketing to affluent buyers. Here are ways you can do that.

4 Common Misconceptions Realtors Have About Instagram



Facebook is the dominant channel for real estate marketing. Yet, it’s still possible to make a tremendous splash on Instagram. You just need the right strategy. Or as Hercule Poirot, Agatha Christie’s affable answer to Sherlock Holmes would say, you just need to use “the little gray cells in your brain.” So, fire up those […]

10 Ways for Realtors to Advertise on Facebook



William Harris is a digital marketer that understands Facebook. One of his campaigns regularly generates a 500% return on advertising spend (RoAS). The real estate blog Homespotter paid homage to his success on

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