YouTube influencers helping agents to sell luxury homes



YouTube influencers are shining a spotlight on luxury real estate, with videos that offer a closer look at some of the mansions of the ultra wealthy. This new trend for focusing on high-end properties has improved YouTube’s status as an “important marketing channel for even the most privacy-obsessed home seller”, the Wall Street Journal reported. […]

Why You Need an Email Database for Real Estate Marketing



An email database is a strategic online marketing tool for any business in the digital age. It enables entrepreneurs to build strong relationships

Top 10 Real Estate Marketing Trends of 2021



Here are the top 20 real estate marketing trends of 2021.

Selecting a Website URL That Attracts Customers



Domain names (URLs) are inexpensive. You can expect to pay less than $10 per year for one. That makes it relatively easy to own several. For starters, you should own the URL that contains your name as a way to protect your online reputation. However, your personal name probably isn’t suitable as your business domain. […]

How to Use Facebook as a Real Estate Marketing Tool



Facebook has a dedicated page to meet real estate professionals’ marketing needs on its social network and Instagram.

Three Novel Visual Real Estate Marketing Ideas to Stand Out from the Crowd



Brokers and real estate agents spare no effort to keep ahead of their competitors. Using SEO, Google local business pages, listings on niche sites and power networks like Zillow and Trulia, and employing social media creatively are common marketing tactics that help the process. But there are also more advanced strategies that will appeal to […]

How to foster new prospects without turning them off



When a new potential client first connects with a real estate agent, it’s almost standard procedure for that person to be added to a mailing list to receive regular updates via email and text message. But bombarding new prospective buyers with messages can prove to be annoying if that person isn’t actually ready to buy […]

Real Estate Marketing Tools to Get Leads and Drive Sales



The real estate industry took a substantial setback because of the COVID-19 pandemic affecting the world. Realtors now face more challenges than ever to reach their customers and to maintain relevance on the market. The following set of marketing tools may help real estate agents adjust their marketing plans to get more leads, retain their […]

Studeo’s Nir Betan Talks About the Strategic Storytelling Advantage



A discussion with Studeo Co-founder Nir Betan about the need for agencies to differentiate in order to serve clients.