Google to block targeted ads based on ZIP codes and demographics



Internet search giant Google has announced new polices for advertisers that will prevent them from targeting or excluding ads for housing, employment and credit based on ZIP codes and demographics. The new policies are meant to prevent housing discrimination, Google said. They’re an expansion of existing policies that prevent advertisers from targeting ads based on […]

Essential Open House Tips for Sellers



Open houses are an important step in the selling process. People want to see what’s on the market and compare your place to others that are up for sale. Therefore, you must do everything in your power to make sure the event goes off without a hitch. Follow these essential open house tips for sellers […]

Realogy suspends its TurnKey program with Amazon



Real estate brokerage Realogy said last week it’s suspending its TurnKey program that was launched in partnership with Amazon.com and matches visitors looking to buy a home with a Realogy-affiliated agent. In a conference call with analysts following its first quarter financial results, Realogy CEO Ryan Schneider said the COVID-19 pandemic and new social distancing […]

How to Use Video in Your Real Estate Marketing Strategy



In the cut-throat real estate business, effective marketing is essential to success. Signs, commercials, billboards, and newspaper ads can only do so much, and even the digital marketing sphere is becoming more and more competitive. Display ads, Google ads, and blogging are great places to start when you’re just launching your business’s digital marketing campaign, […]

6 Ways to Use Photos in Real Estate Marketing



Marketing matters now more than ever. Even in the real estate sector, it is impossible to discount the importance of marketing. It is crucial to tap the most innovative strategies to promote properties. Among others, real estate agents should know how to use photos in marketing campaigns. Read on and we’ll let you know some […]

Virtual Open House Tours: A Safe Alternative for Realtors During the COVID-19 Crisis



Many countries around the world are in lockdown or under strict restrictions of movement. The COVID-19 crisis has hit many businesses hard. Among them, real estate experiences critical setbacks too. According to NAR’s latest Economic Pulse Flash Survey, home buyer interest has decreased due to the coronavirus outbreak, and Capital Economics said that home sales […]

Social Media as an Essential Tool for Selling Real Estate in the Time of COVID-2019



The COVID-19 crisis forces many businesses to adapt to what public health officials have coined as social distancing. Because trading in-person is now hard, entrepreneurs finally see the value of social media and turn to a variety of channels to reach consumers – social media being the most flexible and affordable of all. On March […]

Essential COVID-19 tips marketers must know right now



The global COVID-19 crisis reshapes the way we do business offline and online. Businesses – including real estate – are going to struggle for a while. For instance, mortgage applications plummeted 24% compared to 2019, while refinancing applications recorded an increase of 168%. Recent estimates predict that home sales could fall by 35% annually this […]

5 Email Marketing Trends Agents Should Watch



Email marketing is an essential strategy for businesses across all sectors, and the real estate industry is no exception. Agents rely heavily on email marketing to connect with prospects and grow their business. Email marketing isn’t going anywhere anytime soon. According to Emarsys, 81% of small and midsize businesses rely on email marketing as a […]

How Agents Can Create a Real Estate Blog



Creating a real estate blog is one of the most cost-effective ways for agents to attract and retain clients. By consistently producing content, agents can increase their web traffic and generate new leads over time. According to the 2019 Annual Blogging Survey by Orbit Media, 81% of bloggers cite that they receive positive results from […]