Facebook and Instagram have made it possible for users to hide the public “likes” their posts have received. It’s a move that may upend one of the core dynamics of those social media platforms, as likes are often seen as an indicator of a person’s influence. Facebook said it has been testing the ability for […]
YouTube influencers helping agents to sell luxury homes
May 5, 2021 by
YouTube influencers are shining a spotlight on luxury real estate, with videos that offer a closer look at some of the mansions of the ultra wealthy. This new trend for focusing on high-end properties has improved YouTube’s status as an “important marketing channel for even the most privacy-obsessed home seller”, the Wall Street Journal reported. […]
Why You Need an Email Database for Real Estate Marketing
May 3, 2021 by
An email database is a strategic online marketing tool for any business in the digital age. It enables entrepreneurs to build strong relationships
Top 10 Real Estate Marketing Trends of 2021
April 27, 2021 by
Here are the top 20 real estate marketing trends of 2021.
Selecting a Website URL That Attracts Customers
April 22, 2021 by
Domain names (URLs) are inexpensive. You can expect to pay less than $10 per year for one. That makes it relatively easy to own several. For starters, you should own the URL that contains your name as a way to protect your online reputation. However, your personal name probably isn’t suitable as your business domain. […]
How to Use Facebook as a Real Estate Marketing Tool
April 19, 2021 by
Facebook has a dedicated page to meet real estate professionals’ marketing needs on its social network and Instagram.
Three Novel Visual Real Estate Marketing Ideas to Stand Out from the Crowd
March 29, 2021 by
Brokers and real estate agents spare no effort to keep ahead of their competitors. Using SEO, Google local business pages, listings on niche sites and power networks like Zillow and Trulia, and employing social media creatively are common marketing tactics that help the process. But there are also more advanced strategies that will appeal to […]
How to foster new prospects without turning them off
March 25, 2021 by
When a new potential client first connects with a real estate agent, it’s almost standard procedure for that person to be added to a mailing list to receive regular updates via email and text message. But bombarding new prospective buyers with messages can prove to be annoying if that person isn’t actually ready to buy […]
Real Estate Marketing Tools to Get Leads and Drive Sales
March 22, 2021 by
The real estate industry took a substantial setback because of the COVID-19 pandemic affecting the world. Realtors now face more challenges than ever to reach their customers and to maintain relevance on the market. The following set of marketing tools may help real estate agents adjust their marketing plans to get more leads, retain their […]
Studeo’s Nir Betan Talks About the Strategic Storytelling Advantage
March 10, 2021 by
A discussion with Studeo Co-founder Nir Betan about the need for agencies to differentiate in order to serve clients.
