As a real estate agent, it’s essential to build your social media brand. However, getting started can be a daunting task. Many agents want to grow an online following overnight, but quickly become discouraged. Instead, find out how you can increase your leads and revenue by taking measured steps and setting attainable goals. Choose the
How to Make the Most of Your Real Estate Website Data with Google Analytics
Real estate is constantly evolving and so are the trends in technology. Today, when it comes to real estate, one of the biggest opportunities exists online. There’s one platform that can give you all the insights you need to keep your real estate business running effectively: Google Analytics. Google Analytics is a powerful web analytics
What are the Benefits of Utilizing Real Estate Tools and Long Tail Keywords
Long-tail keywords are the perfect way to find exactly what clients are looking for when searching for homes because they allow more specific results that would otherwise be missed. Rather than having to look at hundreds of real estate listings from different websites, long tail keywords hone in on exactly what the clients want—including price
The Benefits of an IDX Website for Real Estate Agents
As a real estate agent, you know that the Internet is a valuable tool in building your brand. Your website should not only show the properties you represent but also allow potential clients to learn more about you and your business. The National Association of Realtors found that 44% of all buyers search online for
Email Marketing for Real Estate Agents: How to Build an Email List
If you want to be a successful real estate professional, there are no two ways to say it: you need a solid email marketing client base that goes the distance. Getting your name out there, building new relationships, and maintaining existing ones is all part of the job, and it’s a major part – no
Print Advertising Does it Matter for Real Estate Agencies
Advertising is an essential component of a solid marketing strategy, and since marketing is about building trust, you should give advertising the same consideration. And sure, you already invest in digital ads, but are you still advertising in newspapers and magazines, and is print advertising still viable for real estate? Global Ad Spending Statistics According
How to Make the Most of Local Real Estate Marketing
One of the main reasons why new real estate agents fail is because they are unable to market themselves effectively. A high proportion (87%) of new real estate agents fail within five years of entering the profession. However, real estate brokers in the top 10% earned more than $150,000 a year. Local real estate marketing
The Benefits of B2B Conversions for Real Estate Agents
Over the past decade, the way in which we market and sell properties has changed. The days of cold-calling and door-knocking are all but gone, and most consumers use online resources to research properties long before they reach out to agents. Now, an increasing percentage of real estate deals are made by referrals from one