Real Estate Marketing & Beyond

Real Estate Agents, Social Media

Why Facebook is Essential for Real Estate Agents

By Guest Author | July 5, 2016

Real Estate Marketing, Real Estate Technology, US Real Estate

AdEspresso takes Facebook marketing to the next level

By Mike Wheatley | May 30, 2016

AdEspresso offers a number of capabilities for Facebook advertisers, the most important of which is targeted ad campaigns

Real Estate Marketing, US Real Estate

What does your logo say about your business?

By Mike Wheatley | February 8, 2016

Who'd have thought that even something as basic as the shape of your logo would have an impact on how people perceive your brand? Apparently, it does.

Real Estate Investing, Real Estate Marketing, Real Estate Technology

Proven Online Tools for Real Estate Investors

By Brian Kline | November 10, 2015

Google offers tools to every online business that are especially well suited to online real estate investors. Google offers everything from interactive maps displaying your many different listings to AdWords for inexpensive advertising to a highly targeted market. Google AdWords is the pay per click (PPC) method of delivering your advertising at the top of […]

Adwerx

Advertising, Featured News, Real Estate, Real Estate Technology, Residential, US Real Estate

Targeted Digital Advertising for Real Estate Agents from Adwerx

By Violeta-Loredana Pascal | July 28, 2015

I work in the marketing and communication/PR field for over 12 years now and, looking back, there is one thing everyone can agree with: things change rapidly, especially due to the new technology available, the accessibility of the Internet, and to the new gadgets. We live in an connected world and, even if I cannot […]

Investing, Real Estate Investing, US Real Estate

Keys to Advertising Your Rental Property

By Brian Kline | June 19, 2015

Many landlords aren't very creative when it comes to advertising rentals. When you have a vacancy, it doesn't need to cost you much to find a new tenant. But if you want to fill that vacancy quickly, you should be using multiple advertising methods. For Rent signs. This is the first step you should take. […]

Advertising, US Real Estate

How Important is Word of Mouth Advertising for Agents?

By Brian Kline | January 15, 2015

According to the National Association of Realtors® 88% of both home sellers and buyers used an agent in 2014. Of the other 12%, 7% bought directly from a builder and 5% bought directly from the seller. The question agents should be asking is how does that 88% decide which agent to go with? The numbers […]

Advertising, Real Estate Technology, US Real Estate

Real Estate Ads Get a Dose of Political Correctness

By Mike Wheatley | January 17, 2014

Real estate advertisers are facing a few headaches when it comes to describing their listings, having to adopt more 'politically correct' phrasing so as not to offend anyone reading them.

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