Real Estate Marketing & Beyond

Google Ads Strategies for Real Estate Agencies

By Mihaela Lica Butler | March 3, 2022

Advertising, Google, Real Estate Marketing

How to Effectively Use Google for Real Estate Sales

By Ben Shepardson | May 10, 2018

When you type "Homes for Sale in CITY" into Google, most likely Zillow, Realtor, and Trulia will appear at the top of the results page, not a local real estate agency.

Advertising, Google, Real Estate Marketing

Real Estate Marketing with Local Google AdWords

By Brian Kline | February 16, 2018

Local Google AdWords are a natural fit in your marketing toolbox. Squeeze pages and quality online content are

Google, Real Estate Marketing

Competitive Marketing Through Google Adwords

By Ben Shepardson | October 10, 2017

If you're using Google Adwords to market your business, you're in good company. Too much company, perhaps. As if the visibility for a Page 1 search listing weren't stiff enough, businesses

The Ups and Downs of Google Adwords for Realtors

By Ben Shepardson | December 12, 2016

Using Google Adwords can be a powerful tool for Realtors, but like skill with any tool, it requires careful handling, practice, and precision. What is Google Adwords? Google is well-known as one of the biggest search engines on the Internet, and it has several associated products, one of which is Google Adwords. Through this program, […]

Real Estate Investing, Real Estate Marketing, Real Estate Technology

Proven Online Tools for Real Estate Investors

By Brian Kline | November 10, 2015

Google offers tools to every online business that are especially well suited to online real estate investors. Google offers everything from interactive maps displaying your many different listings to AdWords for inexpensive advertising to a highly targeted market. Google AdWords is the pay per click (PPC) method of delivering your advertising at the top of […]

Featured News, Real Estate Technology, US Real Estate

Google Ads for Realtors: How Much Does a Lead Cost?

By Mike Wheatley | October 1, 2014

Virtually every real estate professional markets themselves online one way or another, whether it's through their own website or simply by dumping their listings on multiple MLS's and sites like Trulia and Zillow.

Lead Generation, US Real Estate

5 Ways to Jump Start Your Online Lead Generation

By Guest Author | September 27, 2012

1.Relevant and useful content The success of your generating leads online is dictated by your website and the content and information your web pages are comprised of. It’s often easier to produce a website with content that you think should be included. But this is not the right strategy. The better approach is to always […]

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