Real Estate Marketing & Beyond

Running Real Estate Ads That Deliver Results

By Ben Shepardson | November 22, 2022

real estate ads

Why Real Estate Agents Should Advertise Their Listings Online

By Ben Shepardson | August 17, 2022

It's no secret that we're in the digital age, and real estate agents have had to adapt in recent years. Today, around 70% of realtors have a website. Wait, only 70%? That means that nearly a third of all real estate agents don't have the central piece of their online marketing strategy. If you don't have your […]

Advertising, Facebook

Real Estate Advertising Is Changing. Are You Keeping Up with the Times?

By Laura Kohlenberger | September 11, 2017

The data is useful to give real estate agents an idea of how social media impacts purchasing behaviors, as well as to understand which channels perform better for advertising.

Real Estate, US Real Estate

REMI Announces Top Three Advertising Keywords

By Allison Halliday | March 13, 2013

The Real Estate Marketing Insider has just released its weekly top three feature, and this week it's the three most useful keywords for real estate agents to include in advertising. These three keywords are designed to catch clients’ attention and interest in properties.

Diana Arvatescu ad

Realtors, US Real Estate

Real Estate Agent's "Sexy" Billboard Ad Sets Tongues Wagging

By Mike Wheatley | February 8, 2013

Few would deny that when it comes to advertising, sex sells. But while suggestive ads are an effective means of reaching out to buyers, that doesn't mean they are always appropriate.

Featured News, US Real Estate

Century 21 Realty Goes Social with The Sims this Christmas

By Mike Wheatley | December 19, 2012

The Century 21 real estate firm has taken a novel approach to online marketing, advertising its brand on the popular Facebook game The Sims Social over the festive season.

Real Estate Technology, US Real Estate

The Seven Second MLS Listing Rule

By Linda Schneider | November 8, 2012

Seven seconds. That’s how long a listing has to capture the attention of a home buyer who’s sifting through 100’s of real estate listings on the computer as they start their real estate search. Will your listing make their short list?

Advertising, Featured News, Real Estate Technology, Social Media, US Real Estate

What Do Successful Real Estate Agents Have in Common?

By Kristi Hines | November 16, 2011

We recently wrote about how to optimize your profile on ActiveRain, one of the top social networks dedicated to real estate professionals. Last week, ActiveRain released the following infographic and study based on the responses of 1,758 real estate professionals. Of these real estate professionals... 22% of the respondents made over $100K a year and […]

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