Real Estate Marketing & Beyond

How PPC Advertising Can Help Realtors Get More Leads

By Cali Cioppa | April 21, 2023

Is Tiktok the Future of Real Estate Advertising? Pros and Cons for Agents Explained

By Ben Shepardson | April 14, 2023

TikTok is a social media platform that has grown rapidly in recent years, with over 1 billion active users as of 2021. This platform has been largely dominated by younger users, but it has increasingly gained popularity with older demographics as well. TikTok's unique format of short-form video content has made it an attractive platform […]

real estate ads

Running Real Estate Ads That Deliver Results

By Ben Shepardson | November 22, 2022

When it comes to real estate ads, it's important to keep up with the latest trends in marketing and to make sure your ads are reaching the right audience. A well-written real estate ad that includes the right information can go a long way toward landing potential clients while minimizing wasted time and money on […]

real estate ads

Why Real Estate Agents Should Advertise Their Listings Online

By Ben Shepardson | August 17, 2022

It's no secret that we're in the digital age, and real estate agents have had to adapt in recent years. Today, around 70% of realtors have a website. Wait, only 70%? That means that nearly a third of all real estate agents don't have the central piece of their online marketing strategy. If you don't have your […]

Advertising, Facebook

Real Estate Advertising Is Changing. Are You Keeping Up with the Times?

By Laura Kohlenberger | September 11, 2017

The data is useful to give real estate agents an idea of how social media impacts purchasing behaviors, as well as to understand which channels perform better for advertising.

Real Estate, US Real Estate

REMI Announces Top Three Advertising Keywords

By Allison Halliday | March 13, 2013

The Real Estate Marketing Insider has just released its weekly top three feature, and this week it's the three most useful keywords for real estate agents to include in advertising. These three keywords are designed to catch clients’ attention and interest in properties.

Diana Arvatescu ad

Realtors, US Real Estate

Real Estate Agent's "Sexy" Billboard Ad Sets Tongues Wagging

By Mike Wheatley | February 8, 2013

Few would deny that when it comes to advertising, sex sells. But while suggestive ads are an effective means of reaching out to buyers, that doesn't mean they are always appropriate.

Featured News, US Real Estate

Century 21 Realty Goes Social with The Sims this Christmas

By Mike Wheatley | December 19, 2012

The Century 21 real estate firm has taken a novel approach to online marketing, advertising its brand on the popular Facebook game The Sims Social over the festive season.

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