Real estate brokerage Compass is expanding further after acquiring the Alain Pinel Realtors firm for an undisclosed fee. The deal should help Compass to expand its already considerable presence in the San Francisco Bay area, where it is now the third-largest residential retail brokerage. Compass operates a real estate listings platform that aims to reduce
Listing Ads: Choose Your Words Carefully, They Could Be Worth A Fortune
April 23, 2014 by
The words that real estate professionals choose to describe a property in listing ads could potentially result in the home selling for a premium, suggests an analysis that looks at listing descriptions and their effect on sales price and probability of sale.
Heads Up Realtors! Here’s How NOT to Write a Real Estate Listing
March 5, 2014 by
About 43 percent of 1,291 people surveyed say they would be less inclined to tour a home if its online listing contained misspellings or improper grammar, according to a new study by Redfin and automated proofreading site Grammarly.
The Underrated Factors of a Real Estate Search
April 30, 2013 by
Buying real estate involves a large amount of effort, time and money. Due to the resources required to complete any transaction, the decision to buy property needs to be calculated on many different levels. It’s common for people to put too much emphasis on property numbers such as square footage and price.
REMI Announces Top Three Advertising Keywords
March 13, 2013 by
The Real Estate Marketing Insider has just released its weekly top three feature, and this week it’s the three most useful keywords for real estate agents to include in advertising. These three keywords are designed to catch clients’ attention and interest in properties.
Redfin Begins Offering Negotiation “Insights” Of Its Listings
February 11, 2013 by
A Seattle-based real estate brokerage has come up with a unique way of trying to engage its users by providing “offer insights” on all of the listings it displays, in addition to general information about the properties.
Realty Agents Push for “Syndication Bill of Rights” [Updated]
January 21, 2013 by
All of those annoying inaccuracies that seem to be such a common occurrence on real estate listings sites may soon be a thing of the past, or at least, it could be if a Dallas-based non-for-profit group manages to get its way.
The Seven Second MLS Listing Rule
November 8, 2012 by
Seven seconds. That’s how long a listing has to capture the attention of a home buyer who’s sifting through 100’s of real estate listings on the computer as they start their real estate search. Will your listing make their short list?
Uncertain Times Require Uncommonly Resourceful Business Strategies
July 30, 2012 by
There is no doubt, no equivocation – we’re living in tough economic times. Unbiased unemployment figures show that unemployment is as high as 23 percent! Our debt is in excess of our GDP – in fact, it’s more than 100% of our GDP – not a good place to be.
Real Estate Marketing and The Computer Age – Are You Missing Out?
July 4, 2012 by
Exciting news for Trulia.com users. Earlier this week, it was revealed that California based Move, Inc. – the premier online real estate source,has agreed to use the ListHub Syndication Network syndicate listings to Trulia, Inc.
