Real Estate Marketing & Beyond

Real Estate Marketing

9 Types of Real Estate Marketing Materials That'll Help You Sell More Homes

By Mike Wheatley | March 28, 2022

Will TikTok's New 10-minute Video Be Useful for Real Estate Marketing

Real Estate Marketing

Will TikTok's New 10-minute Video Be Useful for Real Estate Marketing?

By Mihaela Lica Butler | March 4, 2022

The very short question is yes. Real estate marketers can use long-format TikTok videos for house tours, educational content, neighborhood guides, Q&As, interviews, and all kinds of engaging and persuasive content.

real estate marketing tips

Real Estate Marketing

Real Estate Marketing Tips for Agents 2022

By Ben Shepardson | March 3, 2022

Real estate agents have to be on their toes when it comes to marketing. What worked last year or the year before might not work today, and what works today might not be effective tomorrow. That’s why we’ve rounded up some of the best real estate marketing tips for agents in 2022! Let’s get started. […]

Digital Marketing Trends.

Real Estate Marketing

5 Digital Marketing Trends to Watch in 2022

By Mihaela Lica Butler | December 13, 2021

The global marketing landscape has changed, disrupted by the COVID-19 pandemic, which shaped new business models and apps. These and other factors will influence next year's digital marketing trends regardless of whether you are in real estate or any niche.

email marketing.

Real Estate Marketing

Email Marketing for Realtors: Benefits and Strategies

By Delia Gavrilescu | September 23, 2021

Successful real estate agents employ a suite of marketing strategies that not only sell but also nurture and grow their customer base. Email marketing is one of these strategies. When done right, email marketing boosts sales, brand awareness, social media footprint, brand advocacy, website visits and leads, and much more. Here is an in-depth overview […]

real estate marketing

Real Estate Marketing Mistakes You Should Avoid

By Al Twitty | August 19, 2021

The real estate market is vast but highly competitive, and if you want to succeed, your marketing strategies and execution efforts should be top-notch. Generating leads and converting them requires you to be thorough to avoid mistakes that can cost good deals. Below are some of the real estate mistakes you should avoid. Failure to […]

Jennifer Marchetti

Leadership Corner, Real Estate Marketing

Market Wisdom from Realogy Expansion Brands CMO Jennifer Marchetti

By Phil Butler | June 9, 2021

Jennifer Marchetti, CMO for the Realogy Expansion Brands walks and talks the marketing language of differentiation.

Real Estate Marketing

Selecting a Website URL That Attracts Customers

By Brian Kline | April 22, 2021

Domain names (URLs) are inexpensive. You can expect to pay less than $10 per year for one. That makes it relatively easy to own several. For starters, you should own the URL that contains your name as a way to protect your online reputation. However, your personal name probably isn't suitable as your business domain. […]

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