Real Estate Marketing & Beyond

Content Marketing

How Important Are Podcasts for Real Estate Marketing?

By Mihaela Lica Butler | November 19, 2023

real estate photography

Real Estate Technology, Social Media

Real Estate Photography: Getting Your Home Sold Through Better Marketing

By Kevin Vitali | November 12, 2023

When it comes time to sell your home, one critical aspect is taking high quality real estate photography of your space. All marketing starts with photos of your home and you must get it right.

Google, Marketing Insider

Why Real Estate Agents Should Take Advantage of Google AdWords

By RealtyBiz News | November 2, 2023

Looking to boost your leads and reach more potential clients? Google Ads for real estate agents can be a game-changer. By leveraging this powerful marketing tool, agents can effectively target individuals interested in buying or selling a home. The result? Saved time, increased visibility, and a higher chance of conversions. In this comprehensive guide, our […]

Video Marketing

Understanding the Power of Real Estate Video Marketing

By Ben Shepardson | November 1, 2023

The real estate industry is a highly competitive market, and video marketing has emerged as a powerful tool to help realtors stand out from the crowd. With the increasing popularity of social media platforms and the ease of sharing videos online, leveraging the power of video has become essential for real estate professionals. In this […]

Real Estate Marketing

Tips for Real Estate Marketing: Strategies, Tools, and Metrics

By Cali Cioppa | October 25, 2023

In today's competitive real estate market, success requires implementing effective marketing tactics. With low inventory and increased competition, it is crucial for real estate professionals to leverage both online and offline strategies. If you find yourself struggling to attract clients and sell properties, fear not. I have compiled a comprehensive list of tips that will […]

Halloween house with Jack O Lanterns

Content Marketing

35 Halloween Greetings for Your Real Estate Marketing Needs

By Victoria Udrea | October 25, 2023

You can modify them to fit your brand voice and adapt them to include your business name, too. Whatever you choose, Halloween greetings will help you engage with your audience in a fun and festive way.

ROI business concept

Content Marketing

How to Measure the ROI of Real Estate Content Marketing

By Mihaela Lica Butler | October 22, 2023

Measuring the return on investment (ROI) allows you to track the effectiveness of your campaigns and determine if they are worth the investment. Consider all the factors that contribute to your investment: the cost of the content, advertising spending, software, etc. Benchmarking your performance helps you understand how your real estate content marketing efforts stack […]

SEO: Google Search's helpful content system and your website

SEO

Realtors: Google's New Unhelpful Content Algorhtymn Will Hurt Your Website

By Mihaela Lica Butler | October 12, 2023

Google's helpful content algorithm aims to curb a trend that will potentially (spam) fill Search with unoriginal, invaluable content that provides no satisfying experience to visitors.

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