Tips for protecting your brand on social media

Trista Curzydlo provides tips on how to minimize potential risk online and best practices to deal with the fallout from any social media missteps or negative online reviews

PR expert Marsha Friedman offers 3 tips to boost your brand

In order to be a successful a real estate agent it’s essential to become well known in your local market. Thankfully, public relations expert Marsha Friedman, author of the book Celebritize Yourself, recently provided a few tips on how to do just that

We Want Our Luxist Back: Luxist to Style-less, Analysis of a Suicide in Rebranding

Those with a taste for luxury in real estate might remember Luxist, what used to be an extremely popular online hub for everything upscale. The site became successful covering “real estate, trends in travel, the art world, shopping, fashion, gourmet food, wine and the spending habits of the rich and famous,” and had a very loyal following. Then came a maybe not so brilliant re-branding campaign, and the Perez Hilton look plus thunder thigh celebrity photos (see below).

How To Protect Your Business Brand Online

Building and protecting your business brand online is different from building your personal brand. There are many things that need to be considered in order to be legally protected from the very beginning, no matter if you are just starting or you’ve been in the business for a while.

ICANN and the Future of Online Real Estate

Much of our news and editorial here at RealtyBizNews deals with the web, and how real estate businesses are engaging the Internet. Recent news from the Internet Corporation for Assigned Names (ICANN), may impact the way we all do business on the world wide web, and especially Brokers. Dot Branding is a term real estate brokers and investors need to learn, or ask their attorneys about.

4 Steps to Improve Your Online Presence

When a potential client “Google’s” you, what will be their first impression? Does your online presence match your desired business face? Is your storefront nice enough to showcase the expertise treasures inside? Are you in a good neighborhood on the web? For Realtors there is no more important branding tool than a fantastic online footprint.

RealtyBizNews: Real Estate Marketing & Beyond