Real estate analytics firm Terradatum acquires two content startups

Terradatum, an analytics provider for real estate, has acquired two Schweickart, Inc. companies, called VScreen and OnHoldUSA. VScreen specializes in real estate video content, such as videos made from stitching together a listing’s photos and property data. OnHoldUSA offers voice messaging services used in everything from videos to phone messaging. “Analytics that Terradatum provides through […]

Homesnap intros Google Ads for agents using its ad platform

Home shopping app Homesnap is debuting advertisements from Google along with its existing capabilities for Facebook, Instagram and Waze. Homesnap’s lead ads capture the contact information of potential clients and other data whenever they click on an ad.

Supercharge Your Mobile Real Estate Strategy with 4 Tactics

Do your prospects like your mobile forays, or do they just tolerate them? In The Code of the Woosters, P.G. Wodehouse pens this hilarious quote, “I could see that, if not actually disgruntled, he was far from being gruntled.”

Fannie Mae partners with VHT Studios to give foreclosed homes a facelift

Mortgage giant Fannie Mae is upping its efforts to sell off more of the foreclosed homes on its books, teaming up with real estate photography firm VHT Studios.

Can LinkedIn Take Care Of Realtor Social Media Alone?

LinkedIn isn’t what it used to be either. In only five years, it has undergone quite a few radical transformations. In 2013, it had 250 million members. Now, LinkedIn has well over 500 million members,

5 Real Estate Marketing Mistakes You Must Avoid

Is your real estate marketing like KFC?
That was undoubtedly confusing; here’s the backdrop. All companies have shrewd stratagems and foolish follies,

4 SEO Tactics That Realtors Need to Know

You’ve invested thousands of dollars in the design. You’ve researched the competition, and you’re confident your website is much more functional (not to mention beautiful) than their website.

3 Smart Ways to Market to Affluent Buyers

The key to success in real estate is to earn healthy margins. One of the fastest ways to do that is by marketing to affluent buyers. Here are ways you can do that.

ProspectNow helps agents to find more clients

ProspectNow is hoping to change that by providing real estate agents with the tools they need to quickly and easily identify homeowners who’re likely to want to sell their properties within the next year.

4 Common Misconceptions Realtors Have About Instagram

Facebook is the dominant channel for real estate marketing. Yet, it’s still possible to make a tremendous splash on Instagram. You just need the right strategy. Or as Hercule Poirot, Agatha Christie’s affable answer to Sherlock Holmes would say, you just need to use “the little gray cells in your brain.” So, fire up those […]

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