Should You Hire a Social Media Manager for Your Real Estate Agency?



Marketing your real estate agency on social media can be a full-time job, but does that mean it should be?

How virtual staging helps to showcase a home



As every smart real estate agent knows, the best way to sell a home is to make it look as attractive as possible to the most amount of potential buyers.

Liven up home tours with background music, experts say



Real estate agents believe soft, subtle music in the background might be just what you need to create that emotional pull that draws prospective buyers to your home.

How To Use LinkedIn to Generate More Leads In Real Estate



Email marketing works too but, over the past few years, digital marketing, LinkedIn, in particular is gaining ground as the go-to real estate lead-generator.

Competitive Marketing Through Google Adwords



If you’re using Google Adwords to market your business, you’re in good company. Too much company, perhaps. As if the visibility for a Page 1 search listing weren’t stiff enough, businesses

Top 10 Google Keywords for Realtors



SEO remains stubbornly relevant for some. As long as search engines rely on text to comprehend what users want, optimizing for keywords remains a good SEO practice.

New tool highlights public transport accessibility for specific properties



A new generation of technology tools are helping real estate agents to highlight one of the main selling points for urban home buyers – a property’s proximity to transportation.

The Truth About Link Building



Link Building: It’s the highly potent SEO juice that has content marketers clamoring to get a taste. In essence, link building is getting high-authority sites linking to your content within their own content

Twitter doubles its tweet character limit for some users



A lot of real estate agents like to use Twitter, either to promote their listings and web content or to stay in touch with clients, or both. But Twitter has always been a different kettle of fish compared to other social media platforms like Facebook and Instagram

Social Media for Real Estate: It’s Not Just About Facebook



However, given its hefty capacity, many real estate agents have forogtten there’s more to social media marketing than Facebook – much more.

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