How To Create Properties Which Sell Themselves – Almost!



Realtors…you’ve got a problem. You have listings which are quite frankly gathering dust, stirring up little to no interest. Why is that? Depending upon the area of the country you live in, it could be lack of growth, poor job outlook – whatever, but one thing is certain, if you continue doing what you’ve been doing to market your homes you will continue to receive the same results.

Where Should You Focus Your Efforts?



Blogging, Twitter, Facebook, LinkedIn, YouTube, and ActiveRain – all of these (and now Google+) are being utilized by successful real estate professionals. The question is, how do you know what works best for you and what you should focus your energies into? Blogging is Essential For most businesses, blogging is essential in many ways. First […]

Real Estate And Collective Buying – A Growing Trend



Coupons. With the exception of followers of TLC’s Extreme Couponing, most people will use coupons on occasion, but won’t “go nuts” about using them.  Since tough economic times have hit most of the developed world, coupon usage is rising.  Mashable’s neat infograph (below) details not only how much the usage of coupons has risen, but […]

Surfing for Homes – A New Facebook App Is Here



Ah, applications, or “apps” for short. We love ‘em don’t we? There are apps for every possible thing under the sun – apps to help you keep track of when it’s tea time, game apps, design apps – you name it, it probably has an app for it. So it’s no surprise that Cervera Real […]

Realtors – Do You Get The Gist?



An uncommonly used word, “gist” can be defined to indicate the “main point” about a subject, speech or argument. In law, it’s defined as “the essential point of an action.” What, you might ask, does this have to do with real estate? Nothing, if you consider real estate simply property that’s being sold. However, if […]

Real Estate’s Underutilized Shadow Markets



The real estate market of 2011 is actually a bold new territory where new ideas and innovators may well rule the coming industry. Shadow markets, with shadowy industry segments beneath them even, reveal a property industry with little sense of what it used to be. Exposing unlisted potential and flipping it into positive sales flow is but one novel idea for the new real estate broker.