Cover up your Xmas decor with virtual staging software



You may not want to be the Scrooge telling your home sellers to take down their holiday decorations. But some of their festive decor may be blocking buyers’ perspective of the home when looking online. The holiday season is the perfect time for real estate professionals to experience firsthand the impact of virtual staging tools, […]

How Chatbots can provide an edge in real estate



Did you know that chatbot technology has been in existence since 1960’s? Sorry to say this, but this technology has been around longer than some of you have. The tech was first developed by Joseph Weizenbaum, who developed a language imitating program called ELIZA whose role was to mimic schizophrenic patients. However, advances in technology […]

Zillow: Home values surge close to 2007 peak



In November, national home values rose at their fastest annual pace since 2006, near the peak of the housing bubble.

5 incredibly obvious ways that real estate brokers use demographics wrong



As a real estate broker, knowing when to use data is tough. How much should you rely on what the demographics tell you? Or how much weight should you place on the painfully obvious vagrancy problem when you drive through the trade area? What it really comes down to at the end of the day […]

Total value of the U.S. housing market hits $23.9 trillion



The total value of the U.S. housing market has hit $23.9 trillion, its highest value since the early 2000s

6 tech trends that will revolutionize the real estate business



Advancements in technology mean that real estate pros no longer need to check the classifieds for new listings, send out faxes or use direct mail advertising. The innovations that made those every day tasks obsolete helped to revolutionize how the real estate business works – but can you imagine how the industry will look in […]

5 tips for creating real estate videos that have an impact



Most real estate pros already know the importance of engaging with their audience via blogging and social media, but few have mastered the art of generating compelling video content to share online.

25+ Common SEO Mistakes and How to Fix Them



With a host of techniques that comprises in SEO, separating the good from the bad can at times be overwhelming and in this confusion, you are bound that make a mistake that can hurt your blog or website.

How will the Fed’s latest interest rate hike impact housing?



The Federal Open Market Committee announced in its highly anticipated December meeting that it is finally raising the federal funds rate for the first time since exactly a year ago.

Why Commercial Real Estate Brokers Fail



Not everyone can make it as a commercial real estate broker. In fact, it’s common knowledge within the industry that at least half of recruits will leave within three years. Some brokers even report a new broker failure rate as high as 90 percent. In part, the perks of the job are what makes it […]