The global marketing landscape has changed, disrupted by the COVID-19 pandemic, which shaped new business models and apps. These and other factors will influence next year’s digital marketing trends regardless of whether you are in real estate or any niche.
Email Marketing for Realtors: Benefits and Strategies
September 23, 2021 by
Successful real estate agents employ a suite of marketing strategies that not only sell but also nurture and grow their customer base. Email marketing is one of these strategies. When done right, email marketing boosts sales, brand awareness, social media footprint, brand advocacy, website visits and leads, and much more. Here is an in-depth overview
Real Estate Marketing Mistakes You Should Avoid
August 19, 2021 by
The real estate market is vast but highly competitive, and if you want to succeed, your marketing strategies and execution efforts should be top-notch. Generating leads and converting them requires you to be thorough to avoid mistakes that can cost good deals. Below are some of the real estate mistakes you should avoid. Failure to
Market Wisdom from Realogy Expansion Brands CMO Jennifer Marchetti
June 9, 2021 by
Jennifer Marchetti, CMO for the Realogy Expansion Brands walks and talks the marketing language of differentiation.
Selecting a Website URL That Attracts Customers
April 22, 2021 by
Domain names (URLs) are inexpensive. You can expect to pay less than $10 per year for one. That makes it relatively easy to own several. For starters, you should own the URL that contains your name as a way to protect your online reputation. However, your personal name probably isn’t suitable as your business domain.
Three Novel Visual Real Estate Marketing Ideas to Stand Out from the Crowd
March 29, 2021 by
Brokers and real estate agents spare no effort to keep ahead of their competitors. Using SEO, Google local business pages, listings on niche sites and power networks like Zillow and Trulia, and employing social media creatively are common marketing tactics that help the process. But there are also more advanced strategies that will appeal to
How to foster new prospects without turning them off
March 25, 2021 by
When a new potential client first connects with a real estate agent, it’s almost standard procedure for that person to be added to a mailing list to receive regular updates via email and text message. But bombarding new prospective buyers with messages can prove to be annoying if that person isn’t actually ready to buy
How to Safely Market Real Estate During COVID
September 24, 2020 by
The coronavirus pandemic has disrupted the way just about everyone does business. We’ve all found new ways to work in the face of quarantines and social distancing, and the real estate industry has adapted as well, coming up with ways to safely market real estate during COVID. Here are some of the best and most
Real Estate Video Marketing for Realtors & Estate Agents
August 21, 2020 by
There is no better tool to capture the nature and structure of a property than a video. Nowadays realtors and estate agents are using it as a weapon in their marketing. Here is our guide to help you build an exquisite video for your real estate marketing. Why are Property Videos Trustworthy? We should not
Go-To Experts: The Brass Tacks of Marketing from Tracy McLaughlin
August 12, 2020 by
One of America’s most successful real estate agents, Tracy McLaughlin gives advice on property marketing during a COVID crisis.
