Real Estate Marketing & Beyond

Advertising

How Can Real Estate Brokers Take Advantage of Billboard Advertising?

By Al Twitty | June 3, 2022

Twitter Advertising

Advertising, Featured News

What you need to know about Twitter Advertising for Real Estate Professionals

By Ben Shepardson | May 31, 2022

Social media marketing is a key component of any real estate professional’s brand-building activity. These platforms help you establish yourself as an expert in your field, build relationships within your community, and, of course, drive prospect conversions. As one of the most popular social media platforms, Twitter is a perfect place for you to market […]

7 Real Estate Video Editing Tools for Successful Video Marketing

Advertising, Real Estate Marketing, Real Estate Technology, Social Media, Video Marketing

7 Real Estate Video Editing Tools for Successful Video Marketing

By Mihaela Lica Butler | February 2, 2022

Here are seven real estate video editing tools you could use for creative, professional clips to publish on your website, social media, YouTube, Vimeo, or any other channel that will build up your brand and bring you qualified leads.

Twitter Performance Advertising.

Advertising, Twitter

Twitter's New Ad Features Will Make 2022 a Banner Year for Performance Advertising

By Mihaela Lica Butler | January 27, 2022

The new Twitter performance advertising products aim to serve ads to audiences most likely to visit an advertiser's website, improve ad engagement on Twitter, and meet the new privacy rules on the web. They were launched in preparation for the next phase of performance advertising on Twitter.

Advertising, Real Estate Marketing

Why Agents Should Focus on Hyperlocal Targeting on Social Media Ads

By Adrian Fisher | January 24, 2020

When deploying social media advertising, agents often make the mistake of casting a wide net to capture potential clients. Targeting too broad of an area can result in poor ad relevance and lead to unqualified leads as well as wasted time and money. Using hyperlocal targeting, however, ensures the right people see the right social […]

Advertising, Facebook

5 ways to Leverage Facebook Advertising to Promote Your Real Estate Agency

By Ben Shepardson | June 25, 2019

Are you looking for more leads for your real estate agency? Have you tried multiple marketing options with no results? If so, it’s time to up the game with Facebook advertising. Facebook is a record-breaking social media platform. As of the first quarter of 2019, Facebook had 2.38 billion monthly active users. According to Pew […]

Advertising, US Real Estate

HUD charges Facebook over unfair housing ads

By Mike Wheatley | March 29, 2019

Just a week after adjusting its ad targeting options for housing and job advertisements, Facebook has been slapped with a charge from the Department of Housing and Urban Development that alleges it broke Fair Housing Act regulations. The HUD’s lawsuit against Facebook alleges that its advertising platform doesn’t deliver housing ads fairly, and that it […]

Advertising, Facebook

Facebook Real Estate Advertising: Tips and Tricks

By Ben Shepardson | February 28, 2019

Social media advertising is a powerful tool that can be sued to grow any business. Using Facebook real estate ads to build leads and drive conversions is highly effective, but there are a number of ways to supercharge your Facebook real estate advertising to maximize your return on investment. Here are a few of the […]

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